Justin Bieber’s wife founded her own skincare brand in 2022, which she named Rhode. If the young woman has recently launched her brand in several European countries, including France, she has already caused a stir on the other side of the Atlantic, especially through social networks. But this time, Hailey Bieber has achieved a stroke of genius, for savvy marketing, through her Instagram account.
Rode, what you need to know about Hailey Bieber’s skin brand
With its approach focused on simplicity and functionality, with packaging both elegant and refined, Hailey Bieber’s brand quickly won over the general public. It significantly experienced its explosion with the release of peptide lip tints, ultra-creamy and comfortable lip balms for everyday wear. Recently, Hailey Bieber launched a new campaign to share particularly good news: the arrival of a brand new Rhode product. On Instagram, Hailey Bieber posed with Candice Swanepoel to introduce the “Pineapple Refresh” cleansing balm with a unique composition, which is made from refreshing ingredients ” After rinsing, leave your skin clean, soft and plump “, we can read under Rode’s post on Instagram.
Hailey Bieber’s stroke of genius to promote her brand Road
It is peptide lip tints in particular that have convinced skin care addicts. Indeed, these lip balms have a rich and light color texture that allows them to be applied at any time of the day. And on her Instagram account, Hailey Bieber recently caused the best marketing stunt. Indeed, the model has posted several photos on her feed and in her story in which we can see her taking a mirror selfie. So far, nothing unusual. But one detail caused frenzy on social networks, especially on Instagram and TikTok: Hailey Bieber’s phone case! This one had something special, because it had a dedicated space to contain the peptide ointment. Clever, no? The marketing stunt generated a photo and video montage on TikTok, where users hailed the model’s stroke of genius.
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