Xbox will open its own mobile game store and compete with Apple and Google | Microsoft | Activision Blizzard | TECHNOLOGY
Microsoft It has among its plans to launch its new application store with which to carry the games of Xbox and Activision Blizzard to the mobile platforms of Google and Apple, taking advantage of the entry into force of the European Digital Market Law.
Xbox is working on a mobile game store that will compete directly with those of Google and Manzanaleveraging Activision Blizzard’s capabilities following the acquisition deal announced early last year, once resolved in its favor.
LOOK: Game Challenge: mobile game development contest launched for educational and social purposes
Although This is not the first news of Microsoft’s plans for this game application storeThe head of Xbox, Phil Spencer, has referred to it before the entry into force of the European Union Digital Markets Law, in March 2024, which will promote a fairer and more competitive market.
This law establishes new rules for digital companies, especially for those like Meta, Apple or Google, considered controllers or ‘gatekeepers’, which they must assume a series of obligations and prohibitions to guarantee fair competition.
In the case that concerns Xbox, Apple and Google, through their respective application stores (App Store and Play Store), they exercise what the antitrust authorities have called a ‘duopoly’, in relation to the distribution of mobile applications and games.
The European lawit’s a great opportunity”, Spencer stated in an interview with the Financial Times, granted within the framework of the annual event for video game developers. If the acquisition is approveddefends that this can promote competition in cell phones, which he calls the “biggest platform people play games on”.
LOOK: Are you playing the Diablo IV beta? Eight tips to enhance your adventure in Sanctuary
“We want to be able to deliver Xbox and content from both ourselves and our third-party partners to any screen anyone wants to play. (…)Today, we can’t do that on mobile devices, but we want to build towards a world that we believe will come where those devices open up“, has declared.
One of the problems that they have been facing for some time in the case of the Apple store is the limitation of cloud games to a single ‘app’ that works natively on the iPhone. It also doesn’t allow individual games to be purchased from a store within native apps.
Nevertheless, Regulators are also looking at the potential competitive impact of the Activision Blizzard acquisition.especially with the franchise call of dutythe main point of disagreement with Sony, responsible for PlayStation.
Xbox, for its part, has been closing availability agreements with other providers, such as Nintendo, Ubitus, Boosteroid and Nvidiawith which it undertakes to offer both its PC and Activision Blizzard games for a period of ten years.
LOOK: The PlayStation 5 Pro is under development and would be released at the end of 2024
Spencer acknowledges that it is not easy to specify a date for the play store launchbut if you understand that it is “trivial” that they adapt the Xbox and Game Pass applications for mobile devices.
At the moment, Activision Blizzard games can be found in the Google and Apple stores, but Microsoft as such doesn’t have a significant presence in mobile gaming. Therefore, if titles like Call of Duty Mobile, Diablo Immortal and Candy Crush Saga would be “extremely important” to attract players to the new store that Xbox is preparing.