More than half of the world’s population is already browsing social networks.
That a community manager joins a conversation that is not his, can result in a good digital strategy.
The interaction between brands in social networks would imply a type of “fusion” between communities.
Chedraui’s community manager has chosen to take advantage of the failures of some brands during this Hot Sale to make a small promotion to your company.
Technological evolution, the arrival of social networks and changes in consumption habits around the world, gave rise to the development of new professions in the social media sector, which currently appear as essential profiles in any company that seeks to be present in the digital field.
According to the Digital 2022 study carried out in a study by We Are Social and Hootsuite, currently There are more than 4.62 billion users connected to social networks worldwidewhich translates to the fact that now more than 58 percent of the world population is already connected to one of these platforms such as Facebook, Instagram, TikTok, YouTube and others, who also remain browsing these platforms for an approximate time of 2 hours and 27 minutes on a daily basis, demonstrating the importance of having professionals who function in this digital environment and carry out strategies with said users.
between one of the most important professional profiles in social media, are the community managers managers and administrators of digital communities who are constantly interacting with their followers and carrying out all kinds of initiatives that seek to effectively position their company in social media, by representing the digital values of their brand from the same language they use .
The Hot Sale, the most important ecommerce event where different brands are committed to increasing their income by offering products with an attractive discount and months without interest, began on May 23 and will end until May 31, a fact for which various brands must be aware of the inconsistencies that could be present in their digital services, since these could mean the loss of a potential client, a fact that Chedraui’s community manager has proven to know quite well and that he will not let go unnoticed.
On this occasion, a couple of users have shown some unfavorable experiences with brands like Walmart Express and Total Play during this Hot Saleboth due to inconsistencies in their prices and payment problems, for which the Chedraui community manager has shown his ingenuity and has taken advantage of this situation to enter the conversations and make a promotion during this Hot Sale.
Better buy with us and take advantage of up to 30% discount on selected wines and spirits, until May 31. Find your favorites here: https://t.co/rNTI3CVC7E. Ask about our promotions to MSI. Remember that in Chedraui the #HotSaleCuestaLess 🧡!
– Chedraui (@Chedrauioficial) May 24, 2022
Hello Ivan. Take advantage of the fact that in Chedraui the #HotSaleCuestaLess 🧡! Save $250 for every $1,000 on Telcel, AT&T and unlocked cell phones, valid through May 31. Choose the ideal for you here https://t.co/Ru3oVpKrCR.
– Chedraui (@Chedrauioficial) May 24, 2022
To be a community management professional, it is not enough just to post weekly or every minute, but there are different strategies to follow that manage to have a greater or lesser impact on the digital community (depending on its aspect and audience).
According to a Sprout Social survey, there are some actions that can and cannot be done as a community manager that directly influence the perception of consumers regarding the communication of brands in social networks; among them, 83 percent of the digital community thinks that it is okay for them to answer questions and 68 say they welcome them to intervene in conversations, demonstrating a couple of strategies that can position your brand efficiently based on interaction with web users and even other brands.
An example of community managers who have intervened in the conversation with other brands and proven to be well received to position themselves in the digital spotlight is with Netflix and Spotify, who unexpectedly began to interact and then chose to “sing” a song by the artist and in that actor in trend, Bad Bunny, to launch a joint strategy that would merge the followers of both brands, a fact that won the applause of more than a thousand Internet users, demonstrating the effectiveness of integrating into the digital conversation (as long as some points are respected ).
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