The song celebrates the joy of realizing a dream, driven by the love and support of friends. Katy’s collaborators on the song include The Monsters & Strangerz and Jon Bellion – with whom they already played on “Daisies”, a song from their new album SMILE, as well as Bruce Wiegner.
The official video for “Electric” – directed by Carlos López Estrada, who also appeared in the Disney film Raya and the Last Dragon Directed – celebrated its YouTube premiere today with a fan watch party. The clip follows Katy and Pikachu taking time off to enjoy nature and think about how they have evolved over the years. After a day of exploring, the two take a break at a lighthouse to meditate. They fall into a daydream and are transported back to the early days of Katy’s career. Thanks to the encouragement of her boyfriend Pichu, Katy makes it from performances at a weekly market to her first club performance. The video, which was shot in Hawaii, can be viewed here.
“When I visited the Pokémon Café during my Japan tour, I became so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary alongside Post Malone and J Balvin, I was thrilled,” says Katy Perry. “The themes of the song – resilience, the ignition of inner light – have accompanied me throughout my life and also have parallels to the story and characters of Pokémon. Pikachu is the developed form of Pichu, so in the video you can see the younger version of me with Pichu and me in the present with Pikachu. We both evolve, but we keep a sense of playfulness.”
“Katy Perry has created a life-bursting anthem to help us celebrate 25 years of Pokémon.” Electric is a fantastic song about understanding your journey and evolving,” said Colin Palmer, Vice President of Marketing, The Pokémon Company International. “We also hope that fans around the world will enjoy seeing Pikachu alongside Katy in the music video for ‘Electric’, which is a wonderful visual accompaniment to the inspiring song.”