This detail that few people pay attention to in real estate advertising says a lot about the property
Real estate ads often look the same. And for good reason: accurate information must be there. Property type, geographical location, surface area, composition, property condition, price and energy performance diagnosis (DPE)… must be described accurately, otherwise the advertisement can be qualified as misleading. An offense punishable by criminal sanctions. In the case of co-ownership sales, the number of lots in the building, the average annual amount of the charges and any current procedures must also be provided.
With the seller’s permission, photographs of the property often accompany listings. These photos allow potential buyers to project themselves in the blink of an eye. However, real estate advertising photos must be approached with caution. When an apartment or house has a significant defect, few real estate agents bring it to the customer’s attention as soon as it is advertised, whether through photos or a description of the property. The same goes for owners who sell their homes outright. Strategically, it is better to stick to the strict minimum at this stage to start the visit and thus have a chance to compensate for the damage that the house suffers (presence of a railway line nearby, lack of light, etc.). And, who knows, maybe he’ll fall in love with real estate? After all, the heart has reasons that even agents ignore… A talented photographer will know very well how to present a living room so it looks more spacious or a bedroom so it looks bathed in light.
But if they sometimes hide some details, photos can sometimes reveal important information about the nature of the property to the most observant internet users. One detail, in particular, that potential buyers rarely notice, can indicate the nature of the property: the absence of photos of the property’s exterior. This may specifically mean that the accommodation is located on the ground floor. However, apartments on the ground floor have several disadvantages: a higher risk of burglary, a lack of light compared to upper floor accommodation or even an increased risk of noise pollution if the property overlooks a busy or shopping street.
On average, a property located on the ground floor attracts fewer buyers. “Sales are less likely, it’s true “, tells us Clement Beaufil, real estate consultant for ERA Network. He continues: “On the other hand, if you meet an elderly person or a couple with pets, the defect becomes a quality. “. Fewer potential buyers also mean discounts: Here again, this can be an advantage for interested buyers. On average, ground floor housing sells for 10% to 20% less than upper floor housing.”This drawback allows you to get the accommodation you want at a low price“, boasts the real estate consultant.
