Dragos Iancu/Alamy via Reuters Connect
DECRYPTION – A group led by Carlos Tavares has backed the government’s measure for real marketing operations.
with market shareMore than 70%ยป On the sale of electric cars under social leasing, Stellantis won the jackpot from this government system. Faced with this commercial onslaught, Renault was unable to do well. Unable or unwilling to do so. Of the 50,000 orders registered by manufacturers in just two months, Stallantis won about 35,000 contracts and Renault a total of just over 10,000. Both were on the starting line at the same time.
Several reasons explain this imbalance. First, the supply of models eligible for this super-subsidy (13,000 euros per vehicle) was very uneven. Stellantis opened its store doors wide, offering nine electric models from its five brands Peugeot, Citroen, Opel and Fiat and Jeep. The amount of long-term leases offered made a big difference and gave the choice between a small Fiat 500 and a Peugeot 2008 at 49 euros per month…
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