“For 5.99 EUR per month and without commitment, customers simultaneously benefit from a 10% discount on all Carrefour brand products”, meaning more than 6,000 references, “and a Netflix standard subscription with advertising”, announced the two behemoths in a press release. . Monday. According to the Carrefour website, subscribers will also have access to “free home delivery from a purchase of 60 euros”, with free delivery accessible from a purchase of 150 euros today.
The operation includes a few hundred stores, serving as a test before possible expansion across the region.
Expand the audience
During a telephone press briefing on Monday, Carolyn Dacey, executive director specifically responsible for customer experience and brands, explained, “We need to demonstrate that this makes it possible to recruit customers more broadly” and retain them. “Reaching a wider audience is an objective we share with Netflix”, with a progress update planned “around September/October”.
Laurent Uguen, commercial director for Netflix, explained during the press briefing that this was “Netflix’s first subscription partnership with a major distribution player”.
