HP has announced a global partnership between its gaming brands Omen and HyperX and Riot Games, developers of gaming and esports properties League of Legends, Valorant and Teamfight Tactics.
The partnership aims to reimagine the gaming and esports experience for players around the world.
HP will serve as an official Riot Games technology partner, allowing OMEN and HyperX to reach Riot’s player audience by providing hardware and technology solutions.
The three brands will also work together to develop co-branded marketing campaigns with future gaming products and technological innovations.
OMEN and HyperX will support LoL Esports, VCT and TFT Esports at all global events through numerous touch points including digital and on-site event activations and fan engagement activities, as well as branded segments and product placement throughout the competition.
OMEN and HyperX will also equip all Riot Games Esports global events with their line of gaming PCs and monitors in LoL Esports, VCT and TFT Esports in 2024.
According to a statement, The The partnership will include a series of unique marketing activations and product solutions for Riot’s suite of game titles.
OMEN, HyperX and Riot will co-develop future products designed specifically for Riot Games Esports.
On the other hand, OMEN and HyperX will have the ability to use Riot Games IP from League of Legends, VALORANT, and Teamfight Tactics in OMEN and HyperX product marketing at industry events and conferences.
“United by the transformative power of partnership and innovation, we are thrilled to join forces with Riot Games,” said Josephine Tan, Senior Vice President and Division President of Gaming, HP Inc.
“Key to reshaping the gaming landscape, this alliance brings cutting-edge technology with the world’s most player-centric game company. Together, we are committed to delivering unparalleled gaming experiences to developers, players and professionals around the world.”
“Riot Games aspires to be the most player-centric gaming company in the world,” said John Needham, president of esports at Riot Games. “Securing this partnership with HP will enable us to go even further in developing experiences that thrill our players,”
The first OMEN and HyperX brand integration at Riot Games Esports global events will debut during VALORANT Masters Madrid, the first Riot Esports global event of 2024.
