Basic fit
Decryption – The Dutch king of low-cost fitness has opened 800 clubs in France since 2014. It aims to have 1,200 clubs by 2030.
It’s now possible to lift dumbbells and sculpt your abs on the Champs-Élysées for less. Basic-Fit, the fitness leader in Europe, has just opened a brand new club on the most beautiful avenue in the world. Instead of an H&M store, in the basement of a shopping mall, this 800 square meter flagship is the crowning glory of the Dutch brand’s rise.
In ten years, Basic-Fit has taken the lion’s share in France and continues to gain muscle mass. “In 2015, we had the ambition to open at least 500 clubs in France, Says Redouane Zachary, General Director. At that time, everyone took us for dreamers, mythical, crazy people. We have 800 and our target is 1,200 by 2030.
Having established itself in towns with more than 30,000 inhabitants (except Ile-de-France), the brand targets smaller cities, always with a simple offer (ease of access, opening hours) and a low price: 19.99 euros per…
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