This year we will talk about the role of AI in the development of cosmetic formulas, neurocosmetics, silent beauty. Dermization of the body, of new gadgets Technobeauty, of smells and emotions, of exosomes and aesthetic medicine… The acceleration that artificial intelligence gives to cosmetics coincides in time with the confirmation of the connection between beauty and well-being and the importance of the psychological factor for a good diagnosis. Skin care. We take a look at what’s coming.
Neuroglo
It is one of the predictions Beauty From consulting firm Mintel by 2024: Mental well-being and physical appearance are connected. Let’s look at more treatments focused on the brain-skin connection that study how sensory stimulation can improve overall well-being. Psychodermatology (which explores the relationship between psychological well-being and skin health) and neurocosmetics (which focuses on the mind-skin dialogue) are gaining ground.
Mind Oasis. The body-mind connection. Rituals, p. De Gracia, 6 Barcelona
Shiseido, a leader in this field, won the Cosmetic Nobel at the IFSCC 2023 Congress last September for the transmission of positive emotions through body odor, opening the door to developing fragrance products capable of enhancing social communication between individuals and providing well-being. . A luxury brand will incorporate more wellness and wellness will take a more luxurious approach: a Win-win.
AI is beautiful
According to companies involved in trend forecasting such as Mintel, WGSN and Cosmetics Business, advanced data analysis and personalized algorithms will allow brands to innovate and adapt to individual needs. AI is transforming the cosmetics industry by generating ideas, testing ingredient combinations at breakneck speed to increase their effectiveness and accelerating the development of new products.
Shiseido against Zol skin. Vital Perfection Lift Define Concentrate, 185 euros
“AI will shape the future of our industry. It is necessary to define where it can best be applied. For example, in 4D Digital Skin, an innovative skin analysis technology that allows you to digitally visualize the evolution of the skin over time,” said Frank Merriley, president and CEO of the EMEA region and global fragrance division of Shiseido. The 2nd edition of the brand’s Beauty Innovation Summit.
It also lends a hand to holistic beauty: “With AI-based data analysis we can precisely calculate correlations between various mental and physical indicators and skin characteristics. The effect of mood on the skin is even greater than we thought,” says Chiko Okamura, director of the Japanese brand’s human data group.
The effect of mood on the skin is greater than we thought”
According to global forecasting company WGSN, in 2025 we will see a “digital duality” that will add a sensory layer to beauty through the use of personal avatars to help consumers choose products, and technologies that connect the mind, such as platforms that measure emotion. Response to scent through brain wave activity.
Exosomes, on everyone’s lips
Regenerative medicine that uses the body’s own resources To come to the senses Inspiration for skin care. We are talking about exosomes, small vesicle-shaped structures that contain cell proteins and parts of DNA and RNA that are secreted by them, which many professionals point to as the future of aesthetic medicine. What do they do? They regulate intercellular communication and are distinguished for their regenerative power. Director of Regenera Clinic, a leading center in aesthetic and regenerative medicine, Dr. “It’s the most powerful regenerative treatment, much more so than those based on growth factors,” says Delia Villa.
Treatment with materials extracted from one’s own cells activates collagen production
Treatment with material extracted from own cells activates the production of collagen and elastin, removes redness and has an immediate rejuvenating action. “It is obtained from the patient’s blood, treated in the laboratory and injected into the skin at the subdermal, dermal and epidermal levels with various devices. The goal is to regenerate 24-hour inflammation and start producing collagen. At this stage it is important to know which nutricosmetic supplements to take – zinc, vitamins… – to promote this regeneration,” Dr. Willa advises. At the end of the process, a Microneedle A superficial treatment on the face, neck and décolleté activates the entire self-rejuvenation process from within and naturally.
Quiet beauty
He Totally luxurious According to Mintel’s predictions, that victory in fashion will also apply to beauty, which it christens Sophisticated simplicity. Their priorities: maximum quality of ingredients, efficiency and tangible effectiveness (now it is valuable that it can be objectively demonstrated with clinical studies, research, transparency and certificates).
The body is the new face
Body cosmetics include specific serums with premium ingredients unless reserved for the face. It also has a purpose TechnobeautyWith tools to treat cellulite, drain or exfoliate.
with radio frequency. Unitech Body Slim, from Unixskin, 495 euros
Will the blue peach beat the fuzz?
Pantone announced Peach Fuzz as the color of the year and everyone started looking for peach tones that fit their mood. But TikTok, makeup and the catwalk have their own ideas, and the color blue, especially in looks, looks to be one of the winning trends of makeup 2024. Without forgetting the color red.
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