A page will be turned in the history of the regional automobile trade and for the Bordeaux family group Parrot, dealer of brands including Ford, Mazda, Iveco, MAN, Fiat Professional for forty-five years. While the group, listed on the stock exchange since October 2016, only…
A page will be turned in the history of the regional automobile trade and for the Bordeaux family group Parrot, dealer of brands including Ford, Mazda, Iveco, MAN, Fiat Professional for forty-five years. The group, listed on the stock exchange since October 2016, has just published its latest financial communication showing a 2023 turnover of 385.5 million euros, an increase of 11% compared to 2022, as the founding and management family prepares to hand over control. and sold his group to another family group, headquartered in Perpignan: Tresol Chabrier.
Perot has experienced strategic setbacks in recent years, such as its used vehicle sales site Zanzicar.fr not finding its market, or its failed desire to influence its market. And a mini dealership network for Eden Auto Network in 2020. But the family group managed to bounce back, in particular, thanks to its position in the car market. Its performance in the used vehicle or commercial vehicle sector (+17.2% activity between 2022 and 2023).
Parrot shares valued
This is undoubtedly the reason why Tresol has become a priority for Chabrier – a group in search of growth – through its holding company NDK, with 700 employees and 29 sites across France. In December 2023, the two players held exclusive talks for Perot’s session at NDK.
To complete these shares and share buybacks, Tresol Chabrier (created in 1983, 34 brands, 1,950 employees, 72 dealerships) quadrupled the Perot share price. NDK is offering €8.83 while the share price was around €2.30 before the talks were announced. The final agreement for the transaction, valued at 43.5 million euros, should be reached at the beginning of the second quarter of 2024. Perot shares should exit the stock market listing on 3E Quarter 2024.
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