The schedule is busy at Ferrero this year! The brand, created in 1964, will celebrate its 60th anniversary and at the same time celebrate World Day of its Nutella spread on February 5. Contrary to all expectations, the creation of this date is not an Italian company, but an American blogger named Sara Rosso. Since its launch on February 5, 2007, Nutella has continued to promote the day, conceived by a blogger described by the brand as “a Nutella lover like you.” False statement or true love shared? 20 minutes Likes to confirm it directly with his readers.
“No more Nutella!” »
On its site, Nutella claims it has been “spreading positivity” for sixty years, crediting its spread pot with giving its customers a “smile” from the start of the day. But according to our readers, some of his former customers, looking for healthier options, have been looking for a smile elsewhere for a long time. This is for example the case of Marion, 23, who eats “very little Nutella” today. The latter has now found what she is looking for in homemade jam. “It’s been a while since I last consumed it. It’s quite easy to do without, especially since Nutella’s texture isn’t great…”, shares our reader. “No more Nutella!” », from 40-year-old Kate, who also decided to swap Italian pots for local decorations. More specifically, Nut’Alsace, a spread without palm oil, contains 30% cocoa and 45% hazelnut.
When he wants the spread, Pascal, 58, must meet two criteria: organic and without palm oil. The latter claims that it “clicked” when he realized the amount of palm oil in such a product. “I haven’t bought Nutella in years, as well as foods with palm oil,” a position shared with Vivian, 68. Or Jax, 66, who reveals he never eats Nutella because it’s a “bad for health” product.
indeed, Science and the Future also recalls that the spread contains “30 to 55% simple sugars, with a high glycemic index”, and “30 to 40% lipids, mainly from fats” such as palm oil. As for its replacement by other oils, “it has not been shown to be beneficial if we want to reduce saturated fat,” the paper states.
“Even if it has palm oil and it’s not good, I keep buying it, it’s my little pleasure, I really like it”
Despite boycotts and ingredients that have no nutritional benefit, or that may even be harmful to health in high doses, Ferrero continues to grow, accounting for 66.5% of the spread market, according to Circana figures. Spread brands also saw a 25% increase on Candlemas, according to figures from the Nielsen Institute. Le Figaro.
So it is with a clear conscience that some of our readers continue to consume Nutella, but for a while, explains Pascal: “Is Nutella good? Naturally yes, although, for health, it is average.” “It depends on the moderation and the thickness of the layer, but Nutella with pancakes is enjoyable, there is no age limit for people with a sweet tooth,” concludes our reader. Rigoni “We’re in an anxiety-provoking context where the spread is seen as comfort food,” Patrick Pauli, commercial director at D’Asiago, explained to the newspaper. LSA (Free Service News).
“I admit to being a bit selfish, even if it has palm oil in it and it’s not good, I keep buying it, it’s my little indulgence, I love it so much”, says Romain. However, the forty-year-old believes he is limiting himself due to calories and rising prices; Otherwise, he “can easily buy 4 to 5 jars per month”.
