The beginning begins at QVC

Co-Founder Scarlett Johansson And Kate Foster will debut the brand live across QVC Video commerce platform

West Chester, Pa., January 9, 2024 /PRNewswire/ — QVC®, the world leader in live video commerce (“vCommerce”), announced today that The Outset, a skincare collection founded by Scarlett Johansson and beauty expert Kate Fosterwill launch live on QVC 9th January during “Girls Night In with Kourtney and Jen” at 9pm ET. Join Scarlett and Kate as they bring a fresh perspective to QVC Clean Beauty, proving that gentle formulas can be powerful, and that effective skincare doesn’t have to be complicated.

For starters, healthy-looking skin starts with radically gentle skin care essentials powered by plant-based hydration. Inside each product is a proprietary hydration complex, Hylauroset™, a plant-based alternative to Hyaluronic Acid. The brand delivers hydration without irritation, temporarily plumps the appearance of skin and improves the appearance of fine lines and wrinkles.

Since launching in spring 2022, The Outset has built a large social community around award-winning and multi-functional products that are suitable for all skin types, even the most sensitive. Scarlett and Kate are thrilled to expand the brand’s reach by engaging with the QVC audience and sharing tips for achieving the “outset effect” for glowing skin.

“My best memories are watching QVC when I was a kid and dreaming of being on the QVC stage,” he said. Scarlett Johansson, Co-Founder, The Outset. “Connecting with audiences through conversation and amazing products has always been my goal, and I’m doing that through The Outset.”

“At QVC, we look for brands with inspiring stories behind their products, and we were immediately drawn to what The Outset stands for,” he said. Anna Baker, Vice President, General Merchandise Manager of Beauty, QVC. “The Outset offers high-performance skincare in a hydrating, gentle and non-irritating way. Our beauty consumers, most of whom are women over 50, are looking for skincare routines that aren’t overly complicated but deliver results. We think That combination will be a win for QVC with a unique ingredient complex our customers have never seen before with a simple skincare routine. Both Scarlett and Kate have very relatable stories that led them to create this line and we can’t wait for our customers. Connect with them through their passion for skincare.”

The story continues

To celebrate the launch, Scarlett and Kate will unveil two sets created especially for QVC.

Outset Ultimate Duo, $74.98:

The perfect duo to reduce the appearance of fine lines and wrinkles, Outset Firming Collagen Prep Serum and Smoothing Vitamin C Eye and Expression Lines Cream are formulated with Hyaluroset™ Complex (a plant-based alternative to hyaluronic acid) that hydrates and optimizes skin. Moisture barrier.

• Firming Collagen Prep Serum It’s designed to help hydrate, plump the appearance of fine lines and wrinkles, and brighten skin — all in one step. Intended to be used daily as a prep step between cleansing and moisturizing, the lightweight formula also contains a vegan collagen complex to hydrate and nourish for a more radiant-looking complexion.

• Vitamin C eye and expression lines cream smooth Contains a stabilized form of vitamin C and willow bark extract to reduce the appearance of fine lines around the eyes and brighten the skin’s appearance, leaving skin feeling nourished, plump and smooth.

Outset Luxe Moisture Set, $74.98:

A perfect pairing for dull and dull skin, The Outset Nourishing Squalane Daily Moisturizer and Ultralight Moisture Boosting Oil give you a nourishing and fragrance-free hydration sensitive duo that’s perfect for sensitive skin.

• Nourishing Squalane Daily Moisturizer Contains Hyaluroset™ Complex—a plant-based alternative to hyaluronic acid—plus olive-derived squalene for hydration. The moisturizer also contains the exfoliant citric acid, which has been shown to help brighten skin temporarily and with continued use.

• Ultralight Moisture Boosting Oil It contains 16 botanical hydrating oils, including Abyssinian oil (rich in omega-9 and omega-6 fatty acids known to nourish skin with moisture), and acai (a nutritious superfood and antioxidant that helps fight free radical aggressors). can). The formula absorbs quickly into the skin for ultimate hydration.

Tune in to QVC 9th January at 9pm ET For the premiere of The Outset and shop the full collection at QVC.com.

About QVC:

QVC^® A world leader in video commerce (“vCommerce”), including video-based shopping on linear TV, eCommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and engages shoppers with interesting personalities, engaging stories and award-winning customer service. is based on West Chester, Pa.And founded in 1986, QVC has retail operations in the US, UK, Germany, Japan And Italy. Worldwide, QVC reaches more than 200 million homes through 13 TV channels, widely available on cable/satellite TV, free over-the-air TV and digital livestreaming TV. The retailer also reaches millions of consumers through its QVC+ and HSN+ streaming experience, websites, mobile apps and social pages. To know more, visit corporate.qvc.comTurn on @QVC Facebook, Instagram Or TwitterOr turn on QVC Pinterest, Youtube Or LinkedIn. Curate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes Kurette Retail Group.^Yeh portfolio of brands as well as other minority interests and green energy investments. Curate Retail Group is the largest player in vCommerce and includes six leading retail brands – QVC, HSN^®Ballard Designs^®Frontgate^®, Garnet Hill^® and Grandin Road^® – All dedicated to providing a more human way to shop. For more information, visit quarateretailgroup.com Or follow Curate Retail Group Youtube Or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.

About the start:

For starters, healthy-looking skin starts with radically gentle skin care essentials powered by botanical hydration. Inception is not a 14-step skincare routine. It’s a non-inflammatory, nourishing approach to skin care that favors consistency over complexity and the belief that healthy skin starts with a simple routine and moisturizing skin at every step of your regimen. Each product contains Outset’s proprietary plant-based Hyaluroset™ complex to hydrate, plump and smooth skin. With clinically proven clean ingredients, The Outset delivers high-performance skin care, radically hydrating and non-irritating.

The Outset has won numerous awards from major beauty publications, including the 2023 Allure Readers’ Choice Award – Best New Brand.

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Source QVC