Charles Plateau / Reuters
The French group is benefiting from the success of its premium care strategy and setbacks from its American rival.
A small revolution in the fighting world of cosmetics. At the end of 2023, which marked the strongest year of sales growth in 20 years, L’Oréal, the world leader in the field, won the trophy. The French group has truly become number one in the most prestigious segment of the market in prestige care products, makeup and perfumes sold in department stores and perfumeries. It supersedes the historical leader in this segment, the American Estee Lauder (Estee Lauder, Clinique, La Mer, Jo Malone, Frederic Malle, Tom Ford, etc.).
Sales of L’Oreal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl’s, Helena Rubinstein, etc.) increased by 4.5% last year, close to 15 billion euros (14.92 billion). In a difficult situation for several quarters, it is enough to surpass the Estee Lauder group, whose sales reached 15.9 billion dollars, or 14.7 billion euros, in the fiscal year that ended in late June. “It’s 13…
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