ADEME, an ecological transition agency, together with Gifam, Boulanger, But, Conforama, Fnac Darty and Electro Dépôt, announced the launch of a digital campaign entitled “A device is like a relationship, it ‘maintains'”. The initiative, which launched on February 8, 2024, aims to encourage the French to adopt regular maintenance practices for their household appliances. One of the two breakdowns is due to lack of maintenanceThe campaign presents itself as a practical response to the need to reduce waste and promote responsible consumption.
Importance of device maintenance
According to the Gipham study, 70% of French people are aware of the need to maintain their household appliances, but only 40% actually do it. The campaign adopts an offbeat tone to offer maintenance advice, featuring appliances such as dishwashers, washing machines, vacuum cleaners and coffee machines. The objective is clear: to educate consumers about simple actions that can significantly extend the life of their devices.
collective initiative
The campaign is the result of a collaboration between public actors and key stakeholders in the field of household appliances, demonstrating a common commitment to sustainability. It is part of a comprehensive approach aimed at facilitating the repair of equipment by extending the period of availability of spare parts and establishing repair and durability indicators. These measures, supported by manufacturers and distributors, are necessary to reduce the environmental impact of consumption and promote a more circular model..
Advice accessible to all
The campaign will be broadcast on social networks and aims to reach a wide audience. To learn more about the topic, customers are invited to consult the ADEME platform, where they can find all maintenance advice. Called “The Maintenance Bible,” this resource makes a valuable guide for anyone looking to adopt more sustainable practices in managing their household appliances.
Towards more responsible consumption
This initiative reflects the growing awareness of environmental issues associated with the use of household appliances. By promoting maintenance and repair, the actors involved in this campaign are contributing to a paradigm shift: From possession to responsible use. This is an important step towards a more circular economy, where every action counts to save our resources and the environment.
The commitment of ADEME, Gifam and key distributors to this campaign demonstrates their common desire to promote more sustainable consumption practices. It is now up to consumers to seize this opportunity to change their habits and actively participate in the environmental transition.
