This is a new sign of the French clothing crisis. The Burton brand of London will be liquidated, the commercial court in Paris announced on Tuesday.
The stoppage is nothing short of surprising. According to Capital, the ready-to-wear brand was to close its stores on February 10. From Lorient to Agen, via Venice or Dijon, some 47 shops were to bring down the Iron Curtain. The fashion brand was placed on a safeguard plan in October 2022 before going into receivership in June 2023.
The recovery plan led to the closure of 26 points of sale in February 2023, ahead of 62 other stores. It was no longer possible to order on the website and until February 10 it was only possible to buy in-store.
A field in crisis
San Marina, Kaporal, Don’t Call Me Jennyfer, Naf Naf… Fashionable clothing brands in the 1990s and 2000s were in dire straits for many years. On 5 February, the IKKS brand announced that it was considering reducing the number of staff and stores due to the effects of the Covid-19 crisis, inflation and the consequences of the war in Ukraine.
In September 2022, the courts announced the judicial liquidation of the Camaïeu brand, which led to the closure of stores and the dismissal of employees. The Kookaï brand, placed into receivership in February 2023, announced the closure of 20 stores a few months later. Even brands already weakened by the rise of “fast fashion” giants like Zara or H&M and online sales have been hit by the health crisis.