CES 2024, the world’s most influential technology fair, has started and here are its new features

10:28 AM

By: Juan Alcaraz S.
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This Tuesday The 57th edition of CES (Consumer Electronics Show) began at the North Convention Center in the city of Las Vegas, United States. More than 130,000 attendees and more than 4,000 exhibitors from brands, global companies, industry professionals, media and government leaders are expected for the world’s most important technology event, which will run until January 12.

There are a total of 20 pavilions on the 250,000 square meter stage. In the LVCC central hall, visitors find everything related to games, metaverse, XR, audio, video etc.; LVCC’s West Hall houses over 250 exhibitors from across the automotive sector; And in LVCC’s North Hall, advances in IoT, AI and robotics, smart cities and digital health are presented.

One of the major themes of the fair is Artificial Intelligence (AI).. It will be about understanding, for example, how generative AI is changing the way we live and work, how the advent of AI will affect the creative process and content business, what is the future of intellectual property, how it can be integrated. Online devices and robots, among others.

There are other major axes Human security (How Technology is Solving Some of the World’s Biggest Challenges), The mobility (automotive technology, electric and autonomous vehicles and personal mobility) and Durability (Positive impact through innovations in accessibility, energy, food technology, resilience, smart cities, drinking water).

Gary Shapiro, president and CEO of the Consumer Technology Association, said this edition highlights the critical role the technology industry plays in improving all aspects of the human experience. “CES 2024 will be the center where business leaders meet, dream and solve,” he added.

Also included in the agenda Availability (Technology Assisting People of Different Ages and Abilities) and Related to marketing, entertainment and media industries (at C Space Studios). which explores technological trends affecting content consumption, advertising and consumer behavior.

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One of the most anticipated spaces is the exhibition pavilion where manufacturers from different parts of the planet showcase their latest innovations. There are several participating attractions Dassault Systèmes and Powerfoil, virtual twins of the human heart from solar cells which converts all types of light into electrical energy. Kangsters Wheely-X is showcasing its stationary fitness trainer for wheelchair users and the SK group has a booth recreating an interactive amusement park (SK Wonderland) with a clean energy train, magic carpet ride and electric vehicle.

Additionally, the company Honda has come up with the MotoCompact, a compact, foldable and portable electric mobility device Which takes up about 20% less space than a carry-on suitcase. for its part, Samsung, before the opening of the event, presented new features in its line of screens: Neo OLED 8K with artificial intelligenceThree new models of gaming monitors, its first television with a transparent screen (transparent micro-LED) and a music frame, a one-of-a-kind photo frame with wireless speakers.

A South Korean brand also came up with it Bespoke Jet Bot Combo, a new robot vacuum cleaner and mop With advanced artificial intelligence and steam cleaning functions; a A new version of the Bespoke Flex Four-Door Refrigerator which integrates the AI ​​Vision Inside function, capable of identifying and classifying up to 33 different types of food stored inside. In addition, LThe second generation of its robot is called Bally, which helps in various household tasks.

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Columbia has a presence at CES 2024. That’s about it VTA, a company dedicated to the design and development of smart technology for the home and office. This time (he has participated three years in a row) he announced New additions to its portfolio such as cameras with 4G signal and a storage service called VTA+Storage for security cameras.

“Our customers will be able to access this service for 10,000 Colombian pesos per month, giving them secure remote access from the app and protecting the video from physical damage,” explains Fernando Ararat, Marketing Director of VTA+.

Two other Colombian companies that participate Octopus Force, a center focused on the development of disruptive technologies for sustainability and talent corporation which focuses on innovative solutions for virtual learning.

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For food lovers, GE shows off a $1,000 smart indoor barbecue smoker. On the other hand, a bathroom appliance company Kohler displays the PureWash E930, a bidet seat (a low bowl with running water and drain) that transforms traditional toilets into smart toilets with Alexa and Google Home support, LED lighting and multiple spray modes.

The Digital Health Summit will showcase innovations that reduce costs, improve health equity and empower consumers to take control of their health. Policies that can impact health innovation, technological advancements for mental health treatments, 3D bioprinting and generative artificial intelligence for the future of medical care are some of the topics of these conferences.

In keeping with a new era of innovation, a group of experts from around the world offer talks to help understand these social changes and look at a new future driven by technology. Besides, Next Friday, US Senators Jackie Rosen, Ben Ray Lujan and Cynthia Loomis will discuss the prospects for key legislation affecting US technology companies and consumers.

Finally, the organization of CES 2024 explained it Of the more than 130,000 visitors to the fair, about 40,000 are from outside the United States.. They also said that more than 150 countries will be represented in this year’s edition.

*By invitation from Samsung