Carrie opened her first virtual store on Roblox

Carrie is entering the virtual world of Roblox this month with the opening of her first store on the video game platform, where millions of users who love immersive experiences meet every day. The Spanish brand announced the news in a press release.

“As a global company, we want to meet the needs of our customers regardless of time, place or format. Carrie’s arrival on Roblox is an important step for us, as it will allow us to channel our passion for fashion through this platform and strengthen our channel ecosystem by offering differentiated products, services and experiences to our customers. Jordi says. Alex Moreno, Mango’s director of technology, data, privacy and security.

Internet users will now be able to purchase clothes and digital products from Mango Tin on Roblox for their avatar through a store set up in a virtual shopping center outfit shopping mall. This authentic-style resort is located on a Mediterranean island, an environment that fits well with the “New Made” aesthetic chosen by the Catalan brand in its physical establishments. Concretely, this translates into modern decoration in warm tones, highlighting natural materials such as wood, ceramics and flora in spacious and well-lit spaces.

The Roblox Mango Store will allow users to virtually acquire collections present in physical stores. To do this, users of the platform can try on clothes in an immersive way and even take selfies to immortalize their shopping experience, reinforcing interactions between participants.

But that’s not all: the fashion group will “launch exclusive designs for Metaverse during special events on the platform”.

For this new innovative initiative, Mango has roped in its digital partner BrandNewVerse and will try to offer differentiated experiences, services and products to its customers in “different worlds (physical, digital and virtual)”, confirmed Mango in the same press release. is

Founded in Barcelona, ​​Spanish brand Mango will celebrate its 40th anniversary in 2024 and is one of the largest fashion groups in the world. During the 2022 financial year, the chain achieved the best turnover in its history with 2.688 billion euros. Apparently, she doesn’t plan to stop there.