An online video game platform, Roblox also includes a mall in which fashion brands can open virtual stores. The latest arrival on Roblox, the Carrie brand that seeks to strengthen its commitment to innovation and offer diverse services to its customers in the physical, digital and virtual worlds.
With over 70 million daily active users, Roblox reaches a huge audience. For Carey, which wants to strengthen its commitment to innovation, the collaboration with Roblox represents an opportunity to broaden its reach and address younger consumers. On Roblox, Mango has opened a virtual store where users can buy Mango Teen clothes and digital products for their avatar.
Carrie’s first immersive store on the platform is located in the virtual shopping center Outfit Shopping Mall, which will open this month on a Mediterranean island (also virtual) that can be found on Roblox. In this store, Kerry has reproduced the Mediterranean aesthetic with its new Made Design concept that it promotes in its physical stores. Apart from showcasing and selling Mango Tin products virtually, the new Mango Store platform will provide a space for users to interact.
Roblox users will have the opportunity to virtually shop the collection of mangoes available in the company’s physical stores through the Roblox Marketplace.
