LEGO is one of the few companies to reach so many people because of the diversity of its collaborations. Indeed, the little brick always finds itself in the right places.
After a long wait and much speculation, LEGO and Epic Games finally announce the arrival of the LEGO Fortnite set. The new kits, planned for this fall, mark a significant collaboration between the two gaming and toy giants. The six sets will be available from October 1, starting at $30, with the aim of reaching as many people as possible.
LEGO and Fortnite, a beautiful love story
LEGO expert Rikka Altland of 9to5toys reveals that despite earlier suspicions, a building set based on the popular game Fortnite is indeed in development. For fans who follow LEGO news closely, the sets, initially known as the Juno Code, have been the subject of rumors for several months. Now we know that Juno was actually Fortnite’s internal name. In total, the Danish company plans to release six Fortnite sets, namely:
- 4040728: Offered as a gift with purchase, number of pieces unknown.
- 770770: $29.99 for 193 pieces.
- 770771: $39.99 price for 691 pieces.
- 770772: Price $59.99, piece count unknown.
- 770773: Priced at $79.99 for 957 pieces.
- 770774: Price $119.99, piece count unknown.
Alas, for now, exact information on what each kit contains is limited, but it is confirmed that sets 770771 and 770772 will feature buildable characters, including Loot Llama and Pili Bones, a skeletal version of Pili. The other three sets will be playsets based on the game, likely focusing on the LEGO Fortnite mode, promising new, never-before-seen minifigures. Stop and look.
Marketing talent
The release of the LEGO Fortnite set is highly anticipated, an important step in the collaboration between the world of video games and the world of small bricks. Very clearly, we feel that each new set has been carefully thought out and is part of a long-term strategy. In the case of the LEGO Fortnite mod it’s always about successfully executing trends or even starting some. It is no longer just a question of providing content related to the work, but of inviting oneself directly into it. An undeniable stroke of marketing genius.
