Opened last December, “CosMc’s”, a new chain specializing in beverages, is all the rage in the United States.
After “McCafé”, McDonald’s recently opened its new fast food concept: CosMc’s, a brand specializing in beverages and a rival to Starbucks. The first establishment opened last December in Bolingbrook, a suburb of Chicago, and is off to a promising start. CNN.
At this restaurant, lemonade, iced tea, milkshakes, coffee, and hot chocolate are on the menu, as are a few sandwiches, ice cream, and other cookies that offer a small breakfast. For reasons of liquidity, CosMc only offers drive-thru service: there are no tables to eat on site to reduce wait times.
About ten new institutions in 2024
Although it only opened on December 7, this first CosMc restaurant registered more than double the number of visits to a classic McDonald’s in the month of December. CosMc’s restaurants are smaller than McDonald’s restaurants, suggesting more than three times the number of visits if we relate to the establishment’s surface area. BFMTV. According to Placer.A.IAttendance was also slowed by saturation of order space.
CosMc’s restaurant in Bolingbrook is a “test facility” for McDonald’s, before launching its new brand on a larger scale. This new concept is based on the character CosMc, who appeared in advertising campaigns in the 1980s and 1990s, a six-armed alien. Even though, for the moment, the group has not announced whether CosMc will be deployed internationally, about ten new institutions should open their doors in the United States, more precisely in Texas, in the areas of San Antonio and Dallas Fort-Worth.
