Kit KatThe iconic brand of chocolate bars, known for its innovations, takes a new step by offering the third edition of Server Pharmatopia in Minecraft. The aim of this edition is to raise awareness among the younger generation about the critical issues of responsible cocoa farming in an educational and entertaining manner through gaming. This 3rd edition of Pharmatopia Available for 1 month from February 2. On the program: mini-games, exploring different aspects of sustainable cocoa farming, Minecraft community activities and lots of fun in the chocolate universe.
The gaming community can learn and challenge each other in mini-games developed specifically for the server Pharmatopia. Among these new features, the “thimble”, a concept known on Minecraft to suit the challenges of the server in the world of cocoa: pruning, making it possible to increase the yield and survival of cocoa trees, avoid the spread of pests and diseases, and harvest cocoa. All players appear on a cocoa tree, the goal is to fill an area without falling leaves and branches!
More than a game, Pharmatopia Allows players to make an impact: collect points online to support real-life action. Aim achieved with flying colors during the first and second seasons: the gaming community Pharmatopia Supported the planting of 22 km of hedges with partner farmers in Hautes-de-France in 2022 and the planting of 20,000 coffee trees more resistant to climate change in Colombia in 2023.
this year, Kit Kat 15,000 will provide shade trees, a rarity in Côte d’Ivoire, to protect cocoa crops.
