Categories: Business

Hoteliers are fighting against Google’s new results page

In order to comply with the DMA, the search engine will no longer favor its own services but will no longer highlight the hotel’s services.
François Bouchon/Le Figaro

DECRYPTION – With the Digital Market Act, they expected to gain visibility on the Internet. But the law on digital services coming into force this Thursday will not have the expected impact. Explanations.

Hoteliers, who expected to gain visibility on the Internet thanks to the Digital Markets Act (DMA), are seeing red. By complying with the new European law, Google will certainly not favor its own services. But it will not highlight the hotels much. To everyone’s surprise, the search engine will promote other platforms: travel agencies (Booking, Expedia, Agoda, etc.) and price comparison sites (Kayak, Trivago, etc.), most of which belong to American giants. For the slightest search, hotel reservation sites will be relegated to the bottom of the results. Enough to fuel all fears.

Small independents feel more disadvantaged than large chains. Amidst unpredictability and anxiety, they feel trapped in a development they don’t see coming. Most of their reservations are actually made on the Internet and the Internet user has no time to waste: they make a decision in a few clicks and trust…

This article is reserved for subscribers. You have 80% left to discover.

Flash sale

€4.49/month for 12 months

Already subscribed? Enter

Source link

Admin

Recent Posts

100 million degrees for 48 seconds: South Korea’s ‘artificial sun’ moves closer to nuclear revolution

This is a new record that scientists from the Korea Fusion Energy Institute (KFE) have…

8 months ago

The report offers solutions for insurers facing future growth in natural disasters

Damages associated with drought, floods, hail and other increasingly violent events are expected to increase…

8 months ago

You still have time to claim this exciting investigation

An estimated 9 million people in the United States are still waiting for their final…

8 months ago

IDF recognizes “serious mistake” in killing seven members of NGO World Central Kitchen

The death of seven humanitarian workers from the American NGO World Central Kitchen in an…

8 months ago

Fortnite Shop Apr 3, 2024 – Fortnite

Today, at one o'clock in the morning, Gamer updates it Boutique de Fortnite Through the…

8 months ago

Sharon Stone tried to make a Barbie movie in the 1990s

The Basic Instinct and Casino actress looks back at a time in Hollywood when adapting…

8 months ago