In the changing landscape of social networks, a new French application, BeReal, managed to stand out. was launched in 2020 by Alexis Barrett and Kevin PerreauBeReal introduces a new way to share life’s moments away from filters and elaborate poses.
An innovative concept
BeReal offers a unique experience : Post two photos taken simultaneously with the phone’s front and back cameras, in less than two minutes, at a random time each day. This approach provides an authentic window into everyday life, challenging traditional social media norms. Users can then access their contacts’ photos, thus encouraging more sincere and spontaneous sharing.
A promising start
The BeReal adventure beganSchool 42, a well-known programming school in France. After successful fundraising of $30 millionBacked by Andreessen Horowitz’s investment fund, the app has gained popularity, particularly in the United States, the United Kingdom, and France.
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Growth and evolution
2022 marked a critical turning point $85 million in new funding for BeReal and the entry of Russian tycoon Yuri Milner into the capital. The app topped downloads on the Apple App Store in the United States and was widely adopted in the Google Play Store. Its assessment is reached Six hundred million dollarsAnd in December 2022, BeReal innovated by offering its first annual ‘recap’.
An encouraging welcome
BeReal’s success is based on its focusauthorization. Critics have praised this approach, calling it the antithesis of Instagram. Journalists such as Jason Kobler (Vice) and Kelsey Weekman (BuzzFeed News) praised the simplicity and honesty that BeReal brings to the world of social media, which is often marked by exaggerated depictions of everyday life.
To overcome the challenges
Despite its success, BeReal faces challenges Criticisms regarding its technical stability and bugs. Additionally, the app has been criticized for being able to post photos beyond the two-minute time limit, calling into question its commitment to authenticity.
Competitors’ reaction
Faced with the rise of BeReal, the giants like Instagram, Snapchat and TikTok Responded quickly. Instagram launched a similar dual camera feature and tested IG candid challenges. TikTok and Snapchat have also introduced similar features, showing BeReal’s significant impact on the industry.
BeReal represents a breath of fresh air in the world of social networks, offering an alternative to the culture of perfection often conveyed by platforms like Instagram. Its success reflects a growing desire for authenticity and spontaneity in online interactions, challenging established conventions and redefining how we share our lives digitally.
Source de l'article : https://fr.wikipedia.org/wiki/BeReal
