Apple TV+ About changing course following the streaming giants, but unfortunately not in a good way.
The streaming revolution never ceases to amaze us, and this time, it’s another streaming platform’s turn to make waves. If Netflix and Disney+ have already chosen a formula that includes ads, Apple TV+ is looking to follow suit.
According to information provided by Business Insider, this possibility could become a reality. Apple, the giant behind iPhones, is considering launching an ad-supported offering on its streaming platform. With Netflix, Amazon Prime and Disney+ already well-established in the field, Apple TV+ is also looking to gain ground.
If until now, the platform has been characterized by its absence of ads and exclusively original content in its catalog, things may change soon. With the acquisition of broadcast rights to MLS (Major League Soccer), it aims to attract new subscribers by offering more variety, including advertising between programs.
The clues leave little room for doubt. The recent hiring of NBCUniversal’s advertising specialist Joseph Cady signals Apple’s intentions. Along with two of Apple’s other advertising heavyweights, Lauren Frye and Winston Crawford, Cady could spearhead a new strategy aimed at integrating ads.
https://twitter.com/AppleTVPlusFrA/status/1766788662031790474?ref_src=twsrc%5Etfw” target=”_blank” rel=”noopener
What does the future hold for subscribers to the Beaton-Apple platform? Only the official announcement of the company can answer this question. In the meantime, stay tuned to follow the latest developments in this story that could be a game-changer.
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