What if Apple picked the wrong target for its Vision Pro? Signed a new well-stocked report TechCrunch was published last night. It explores the interest of headphones in the world of business and work, including exclusive testimony from a senior Apple executive and many others from well-known analysts.
Nike invests in Vision Pro
TechCrunch Remember first Comments made by Tim Cook During his conference about Apple’s latest financial results. They emphasize ” Great interest ยป Companies regarding Vision Pro.
Leading organizations in multiple industries such as Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP have begun leveraging and investing in Apple Vision Pro as a new platform to deliver innovative spatial computing experiences to their customers and employees.
During the same conference, Apple’s CEO gave examples of how the headset could be used in business. These range from immersive training, to collaborative product design, to daily productivity.
Apple marketing manager testifies
From our colleagues TechCrunch were also able to collect the testimony of Steve Sinclair, responsible for global product marketing for Vision Pro. His testimony, however, is somewhat general and without much depth. As a good marketing manager for a large technology company, he takes fewer risks. It declares:
As the first space computer, it really gave us a platform to create new space experiences.
He then adds:
We really think it’s really important to be able to bring information into your space while allowing you to stay connected to the people around you.
Interesting point
The most informative part of this report comes later and concerns the analyst’s workIDC Ramon Lamas. The latter led Valuable research, surveying more than 400 American decision makers of the IT world. After obtaining many certifications, he discovered that there are many use cases to take advantage of, but he believes “We’re always trying to understand use cases, especially when it comes to B2B use.”
During his investigation, Ramon Lamas A lot of interest was also seen among the employees of the company. It declares:
When enterprise users come back and say they want to get their hands on it, I think that’s a testament to Apple’s ability to court enterprise users with this device.
Apple may move further into Vision Pro related businesses in the future. Especially since the headset now supports enterprise device management in visionOS 1.1.
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By: Keleops AG
