Korean nasal scarf, like a nose between frostbite – liberation

If it’s true that creativity comes from inhibition, cold seems to be the supreme muse of South Koreans. As winter and a blanket of snow invade the streets of Seoul, the city’s residents resist. There, negative temperatures cause strange fruits to grow on the noses of young people. It parades with a confusingly popular accessory: the warm nose scarf. The object of the crime looks like a kind of transparent plastic globe which is attached to the back of the head and which covers the nose. what’s the matter Because compared to other parts of the human body, the nose cools down faster. Made up primarily of cartilaginous tissue, it doesn’t have enough insulating fat to keep you warm. So this type of facial dome creates a comfortable microclimate for the wearer.

Relatively little known in the rest of the world, the nose scarf broke and gained popularity on TikTok after a post by content creator Jeff Kimi (over 408,000 subscribers), specializing in videos reviewing his daily life in Korea. In the video, which has garnered more than 6.4 million views, the influencer looks back at the country’s harsh winters and explains the origin of the name of the hairpiece that rocked the web. called a scarf mock laugh, When the nose is called a scarf Ko do ri. The video inspired TikTok users from colder regions of the world like Scandinavia to adopt it in turn. The accessory is also available on marketplaces like Etsy or Alibaba.

The trend has gained ground thanks to its efficiency, ingenuity and strong laugh potential. Part with its original design and adjustable at will it is reminiscent of Snapchat’s dog or pig filters (for the more whimsical). The Ko do ri To beat the cold waves seriously, every day, disguise is becoming the way to go out.