ESPN Features Beyoncé’s ‘My House’ Track in New College Football Playoff National Championship Creative

ESPN has released its College Football Playoff (CFP) national championship promotional creative featuring Beyonce‘s newly-released track, ‘Maru Ghar.’ The spot debuts today and runs until the CFP National Championship presented by AT&T between No. 1 Michigan and No. 2 Washington.

It’s only fitting that this year’s chart-topping Houston roots cover the creative, as the grand finale of ESPN’s college football productions takes place in Houston, Texas. The college football campaign culminates in NRG Stadium in Houston, home of the Houston Texans.

ESPN will have wall-to-wall on-site studio programming across ESPN platforms beginning Monday, January 8, with ESPN’s signature MegaCast coverage beginning at 7:30 pm ET. Full details regarding ESPN’s studio and megacast plans will be announced in the coming days.