Pandora’s Frontiers will be a big flop but so far… Ubisoft is doing well?

Released in December 2023, Avatar: The Borderlands of Pandora It saw a drastic drop in price, a sign of the game’s potential sales failure.

Ubisoft has almost none Communication regarding commercial scores However, what were his assets at the end of 2023: Avatar: The Borderlands of Pandora. We know from experience that when a studio is proud of the results of one of these games, it does not hesitate to rave about it on social networks. Also for Assassin’s Creed Mirage (which doesn’t seem to have been such a big hit), the publisher published several encouraging statistics on the game – albeit minus the sales numbers.

But for nothing Avatar. However, this Ubisoft blockbuster was long awaited and had many strengths. The name of its franchise and the great promises of an open world. The firm no doubt had real hopes for the game, especially to revive its financial year. In the end, Ubisoft was very wise on the question of successAvatarand meanwhile, The game is constantly decreasing in value Since its recent publication.

Pandora’s borders are beautiful and full of virtues, but that was not enough to make her a success

na’vi on sale

It is obviously not a good sign when triple A is applied A discount of 30% on its price At retailers, just two weeks after its release. From $70, Avatar: The Borderlands of Pandora Went to $50 in the US for the Christmas holidays, while our side of the market also saw a 15% discount.

If this coincides with end-of-year sales, this is rarely (if ever) so important for a big game that’s just been released and should have wind in its sails. Such reduction in price is usually only for Maximize game sales as a quarterly reviews approachTo reassure investors. And we’ll see, this sounds a bit like Ubisoft’s strategy, certainly.

Players’ fear of having another Far Cry undoubtedly weighed in the balance for sales

At some retailers, Avatar: The Borderlands of Pandora Now offered at the lowest price we’ve ever seen. At Best Buy, James Cameron has a game of the world Now on sale for $39.99. An offer that extends to PlayStation 5 and Xbox Series X/S versions and saves 43% off the total introductory price. Please understand that promotions like this are not common for a game released less than two months ago. And that almost suggests a certain disappointment from Ubisoft Sell ​​copies of his game.

It is not known how much the game costs, but it is likely that this is not currently included in its cost. However, while there are many reasons to panic for Ubisoft and its CEO, Yves Guillemot,The company honestly keeps up the good looks right now Because whatAvatar Flop or not, Ubisoft remains confident about its current fiscal year and figures from its latest quarterly report (this Friday, February 9). Surprisingly positive.

The price is sky high

Is ubisoft in good shape?

We’ve often mentioned Ubisoft’s alarming stock market decline and the firm’s multiple plans to restore investor confidence. But as the company’s third quarter report comes to a close, it shows encouraging results. Yves Guillemot also announced a bit of net booking (net sales). superior to their objectives…and gives credit to some Avatar :

“Ubisoft recorded a solid third quarter, with net bookings slightly above our expectations. The quarter was marked by positive momentum and marked the beginning of our recovery (…) Our performance was driven by the launch of Assassin’s Creed Mirage and Avatar: Pandora’s Frontiers.“(by Boursier.com)

Now that’s a new hope

Maximize sales strategiesAvatar Might have finally worked in its favor after its launch with a steep price cut? Or is it Assassin’s Creed and similar games Crew Motorfest Saved the day this quarter? It’s all a bit opaque. But the fact remains that Ubisoft is apparently on the upswing despite the potential failure of its blockbuster. Last results Prince of Persia (His best game in a long time, according to Metacritic) and the arrival of the famous Skull and bones Consider the company’s current financial year (which ends in March). Will finish in style.

The next financial year also promises to be auspicious Star Wars Outlaws And Assassin’s Creed RED Confirmation for this period. But what really reassured investors and allowed the French firm to recover? 18% on its rating For this end of the quarter, it is the priority of its contract obtained with Microsoft in 2023. The sharing of the Activision-Blizzard license that has restored the most value to the company is also estimated by Jefferies (an investment bank). Despite the potential, the future may finally smile on Ubisoft Commercial failures that the publisher hides for the moment.