Why would Taylor Swift, Harry Styles or The Weeknd be banned from TikTok?

Music – Starting January 31, Taylor Swift songs will be removed from TikTok. In any case, Universal Music announced this Tuesday, January 30, and Taylor isn’t the only one worried: He’s Bye For Harry Styles, BTS or even The Weeknd, who are all artists labeled by the American group. HuffPost

To summarize what you need to remember from this controversy between apps and labels, As you can see in our video above.

There was a contract between Universal and TikTok, it expired this Wednesday, January 31 and was not renewed. In an open letter, the record company announced that it would remove all of its songs from the platform. Since Universal is such a heavyweight in the music industry, this means that many popular sounds will leave the TikTok music library.

Remuneration and AI

If the contract was not renewed, it was mainly for financial reasons. Universal finds that the app does not pay artists enough: although TikTok has a large number of users, it represents only 1% of Universal’s total revenue. When they complained about it, TikTok didn’t want to give an inch, which didn’t please the label. Universal also accuses the app of encouraging the replacement of actors by artificial intelligence and of not adequately assessing the online security of its users.

Until TikTok and Universal find a new agreement, the music will therefore be removed. in the coming days “, a person familiar with the matter who wished to remain anonymous told AFP. It will only hurt users, because it will no longer be possible to lip sync or edit your favorite songs, and that is Universal’s goal: to force TikTok to behave like a real music platform, or to accept that it is no longer one.

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