When Hyundai recreates the GTA 6 trailer, it’s hilarious

That is what we call the hell of a PR move. As the 2024 season of the WRC Rally Championship begins in Monte-Carlo on January 25, 2024, manufacturer Hyundai has unveiled a video that is both brilliant and unusual. The team assembled its team to reproduce the first trailer GTA 6Aired last December early.

The name of the video published on January 18 is already a gag: “ Grand Auto Test XXIV | The Hyundai Rally team hilariously recreated the GTA 6 trailer ” Remember that the letters GTA refer to Grand Theft Auto. The letters “XXIV” symbolize the year 2024 according to the Roman numerals (XXIV = 24). The presence of the word “happily”, which can be translated into “happily”, is this promotional A clear indication of the tool’s self-deprecating nature.

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This is GTA VI trailer, but with WRC style

The entire team at Hyundai lends itself to the game in this video that tries to replicate every scene seen and reviewed in the trailer. GTA VI. Drivers Thierry Neuville, five-time world vice-champion, and Ott Tenak, crowned in 2019 (with Toyota on the other hand), are not afraid to make fools of themselves. They emulate a pair of heroes GTA 6For the sound of the song Love is a long road

was performed by Tom Petty.

Some sequences are archives that Rockstar Games reproduces better than I imagined (with a few variations, no twerking in Hyundai’s video). Others were filmed especially for the occasion, with incredibly credible acting (no). You still have to be very creative to appropriate moments from video games set in a fictional city inspired by Miami with images of motorsport. Special mention to this employee who thinks she’s a lady with a hammer.

So Hyundai is not alone in being inspired by this trailer GTA 6. You can find other more or less successful imitations on YouTube. For example, we really liked Lego (this time, there’s twerking). One thing is certain: the futuristic commercial and media bulldozer of Rockstar Games left its mark – and really touched all audiences (so including the WRC team). The trailer has already been viewed more than 169 million times, an incredible total for a work of pop culture.

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