The Apple Vision Pro is struggling to convince and the first giant has announced that it doesn’t want to put any effort into it.
Apple Vision Pro will be available in the United States in early February. ” the highly publicized kick-off for space computer» At 3500 dollars that is already a divider. Some see it as the future of computing, while others see it as a gadget with too many flaws to establish itself in the market, just as the iPhone did in its day. Unfortunately for the Apple brand, Netflix is not placed in the first category.
According to Mark Gurman, Bloomberg, Netflix does not plan to launch the app on Vision Pro. This is according to him, “A stunning rejection of technology by the world’s largest SVOD service” In addition, the platform could have easily adapted its iPad application for mixed reality headsets, the transfer was planned by Apple. However, Netflix does not even bother to use this option, waiting to see the popularity of this new device.
The service will still be available on Apple Vision Pro. In a press release, Netflix clarified that those who wish will be able to access it from a web browser. However, this adds an extra step and clearly shows Netflix’s reluctance towards this platform, especially since it will then not be possible to enjoy dedicated immersive settings or download videos for offline use.
That saidBloomberg, the Netflix app is however actually available on Meta Quest. However, we do not know what motivated this choice. Does Netflix think this product won’t sell enough to make it worth the effort? Is this an attack on Apple for opposing the tax on the App Store? Got a complaint against Apple TV+? The mystery remains.
Apple is positioning its headset in several areas. It is definitely one”space computer» Designed for productivity, but also for immersive entertainment and more specifically the consumption of video content (including 3D).
Whether or not Netflix will follow remains to be seen. It’s possible that this is just the first in a long list of services to announce their reluctance to invest in app development on Vision Pro. In this case, the brand could clearly have trouble selling its $3,500 headset.
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