Since 1930, when it was created, the Louis Vuitton Speedy, first called the “Express”, has been one of the most famous bags on the planet. Recognizable by its duffel shape, its monogram coated canvas and its leather handles that acquire a patina over time, it is undoubtedly the most iconic piece of Louis Vuitton heritage. Reinterpreted by artists as diverse as Stephen Sprouse, Takashi Murakami or more recently Yayoi Kusama, it has never stopped reinventing itself. But with increasing competition in the leather goods sector, endless new products and advanced age (the model is, after all, almost a century old), Speedy sometimes has trouble establishing itself at the forefront of the fashion scene. That was without counting on Pharrell Williams, who was determined to make him the star of his first collection for the luxury label.
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On June 14, 2023, six days before his first men’s line for Louis Vuitton was unveiled, Pharrell Williams published a photo on his Instagram account. We see her in front of a huge ad for the house, in which singer Rihanna poses pregnant with her second child, her arms full of colorful Speedy bags. Models that did not yet exist and that prepared to launch very special editions. The following June 20, journalists, buyers and celebrities flocked to the oldest bridge in Paris to attend the Louis Vuitton men’s spring-summer 2024 show. Among the guests were Beyonce and Jay-Z, Zendaya, Jared Leto, Kim Kardashian, but also Rihanna. And his partner A$AP Rocky. On the catwalk, the “Happy” singer showed she has the makings of a designer by revealing pieces with thoughtful tailoring and a certain creativity. Evidence of this is that he also invented a new pattern combining the house’s signature checkerboard and camouflage. But what immediately causes a sensation is the bag on the model’s hand. Mini or maxi, monogrammed or XXL checkered, pop color or metallic… The Speedy appears in a new design that immediately wowed his fans. The result: two days after their release, they are already out of stock, as Bernard Arnault said in an interview with “Figaro”. Includes a personalized hand-painted monogram model with a gold chain and diamond clasp, yet priced at one million euros.
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On Tuesday January 16, 2024, Pharrell Williams took over the Jardin d’Acclimatation in Paris to present his Fall-Winter 2024-2025 men’s fashion show for the French house. Emphasizing Louis Vuitton’s legacy as a maker of historic leather goods, he reinterprets some iconic items, including the Keypole model, which he’s shown here with a cow print, or the Speedy here in vibrant pink. Proof that the latter still has better days ahead of it.
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New products that have generated real enthusiasm from the public, which drives Speedy – the collaboration between Louis Vuitton and Yayoi Kusama has so far been on top of the current trends in leather goods. Is Pharrell Williams’ Speedy a good investment? “Louis Vuitton regularly reinterprets Speedy. Since the quantity is limited, there is usually a high demand which causes its price to skyrocket. The risk is that on limited collections, the appeal does not last more than a few months. Luxury bag and counterfeit expert May Berthelot explains that discovery and prices initially explode before suddenly falling, making resale difficult later. On the other hand, on models like Pharrell, we can expect them to be valued for a long time, as was the case with the collaboration with Supreme. » To ensure a profitable purchase, the best option remains to purchase a Classic Speedy. “It’s always a good investment,” confirms May Berthelot. It is one of Louis Vuitton’s prestigious bags, whose price is constantly increasing. In 2008, a Speedy 25 without a shoulder strap cost about 380 euros. Today, the same model costs 1300 euros. In times of crisis like the one we are going through today, luxury emerges as a safe haven. By purchasing Speedy, you ensure that you get your money’s worth. » Those who want to take the plunge can also go for second-hand, a more ecological and less expensive option. On second-hand platforms like Vestiaire Collective or Vinted, you can find several dozen models with more or less attractive condition and price. “You have to be careful because, because it’s a bag from the 1930s, there might be a bag in very poor condition or it might have a musty smell. You need to find out what year the bag was manufactured. Obviously. , the newer it is, the more expensive it will be. For a very vintage model in average condition, I think 500 euros is a fair price. For a model in good condition and less than five years old, a fair price is around 1000 euros. In any case, For a good investment, I recommend choosing a speedy with monogram canvas. Be careful, if the canvas is damaged or has a hole in it, it cannot be recovered! », advises the expert.
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