Super Bowl haters who fell into the trap and now more with Taylor Swift

The NFL and the Super Bowl create a fascination that can’t be matched by indifference. Fans are fans to the core: they know everything about teams, leagues, players, history. And the opponents, who do not know about all this, allow themselves to admit: The halftime show (even if criticized), the presence of hundreds of celebrities, Taylor Swift in charge this year, and the simple joy of saying they don’t like something.

It’s never missing at big events: an attitude of perceived disinterest. “I don’t even like to see it,” “Nor can I understand it.” Or comparisons: “More people watch the World Cup,” “It’s only important in the United States.” But they talk about it. Anyway, but they do it. If it is believed that they do not see it, in their opinion, but they contribute to the conversation with their disapproval. Even among the NFL fan base, there is an increasingly receptive attitude toward those who want to get on board. But, in spite of that, there are people who like to rant against everything that this event suggests.

You’d think it would be as easy as ignoring it. If you don’t like something, don’t watch it and that’s it. In fact, it is the most effective way to not contribute to the spread of any content. But no, and maybe it’s not so much the inconsistency of the haters as it is the success of the NFL: Make even people who can’t stand you pay attention to the most important event of your year. Seen this way, the attention-grabbing method is perfectly oiled and enjoys time-tested health. Instead, as the editions go on, it seems they’ll level up: There are more and more fans for the NFL, and more haters, but that’s not necessarily a negative. The NFL has a treasure trove: it’s either love it or hate it.

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And this year, Taylor Swift helped them a lot with her presence, generating $331 million in added value for a league accustomed to stratospheric figures. The league in general, but the Super Bowl in particular, has the ideal formula to get everyone to pay attention. And very few events in the sporting world have that merit. Because yes, rejection also adds up in these cases. So do the criticisms of the halftime show, a trick that, by the way, they tried to copy everywhere, including football, without the same effect.

There is never a shortage of people to remember that Michael Jackson or anyone else can’t match. Others, on the other hand, defend Usher’s show and thus perpetuate the debates fueling the NFL: It was good, but they don’t understand it because they only watch it once a year. Everyone has their favorite show, their favorite era, but the common denominator is that no one is immune to surprises, He remains on air for a fifteen-minute cardiac festival whose mission is to entertain every second.

So no matter how many times they say they don’t like the NFL, they don’t understand it and can deny it. Nothing will change. Or rather it will change, but for the good of the league: more interest, more anticipation and zero apathy. The NFL’s growth in the world is effective because its fans are loyal and there are millions of people who will soon become loyal, but they still don’t accept it.

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