For their campaign, Louis Vuitton opted for a music star: Rihanna. She will be one of their inspirations!
As for his inspirations, Louis Vuitton thinks big. Indeed, the French brand claims to have Rihanna as the model for its campaign video. MCE TV explains you from A to Z!
Rihanna: A star like no other
She is one of the most accomplished female artists in many years. Rihanna is steadily increasing her popularity among her fans.
In fact, the singer even signed it A glorious year 2023. Yes, she never stopped making records. Last August, the singer became the first female artist About 10 songs with over a billion streams on Spotify. Just bright!
But that’s not all! His latest album “Anti”, has arrived A symbolic milestone Last December 29. It has now been found Certified triple platinum disc and reached 300,000 sales in France. Not bad, right?
Big hits like Kiss It Better, Desperado, Love on the Brain and Work make this album special. Rihanna’s Flagship Title!
The star also shared her favorite sounds of 2023. While appearing for the Fenty x Puma brand, the singer revealed her favorites for “Unavailable” by Davido and “Mnike” by Tyler ICU. Oh yes!
It must be said that Rihanna’s fans are eagerly awaiting her return to music. While a new album is expected for 2024, it’s beyond the song that the singer is talking about. indeed, He would also inspire Louis Vuitton for the brand’s campaign videos. MCE TV tells you more!
Director Martin Sims says Rihanna holding a wine glass in the street was an early inspiration for the Louis Vuitton campaign.
The campaign director told Complex that Rihanna’s style on and off the streets is the inspiration for the scene. pic.twitter.com/R9b7gguAQ2
— Complex (@Complex) January 9, 2024
Louis Vuitton draws inspiration from the singer
Will Rihanna relaunch her career in the coming months? In any case, Rumors are rife about this possible return.
On December 11, Rapper Kalash hosted a question/answer session on Twitter. Then one of his fans asked him what A collaboration with Rihanna was possible. “I think it’s going to happen.”, he later declared. Enough to set the web on fire!
But for now, Rihanna is mainly present for other activities Beyond the music. Oh yes!
Louis Vuitton director, Martin Sims, then made a big reveal about the French brand’s campaign, for Complex. indeed, He admitted to being inspired by Rihanna and her photos On the street, with a drink in hand.
“I was thinking about all the wonderful photos of him, walking down the street with a glass of wine.”, she later described. In this campaign, the glass of wine is then replaced by coffee. The reason? Rihanna is pregnant and The director of Louis Vuitton then considers her as a people icon. Just bright!
It must be said that more and more stars are collaborating with or inspiring Louis Vuitton. A few days ago he was Basketball player LeBron James who became the muse of the luxury brand.
Enough to allow Louis Vuitton a little more to develop its influence in the world of fashion!
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