Priority checkout is finally free

Priority Checkout: A disabled influencer tackles E. Leclerc

Anaïs Barbeau, known on Instagram as Blogger on wheels, succeeded in moving the lines. At Leclerc in Saint-Orens, this 31-year-old from Toulouse encountered a shocking practice: a two-euro request for a card giving access to priority checkout assistance. ” Demanding money for such a fundamental right is unacceptable “, she was rightfully angry. Their Priority Card, issued free of charge by the Family Allowance Fund (CAF), should be sufficient to avail this service without any additional cost.

. And more so because this priority fund is specially designed for people with disabilities.

Anais Barbeau’s publication on her social networks, followed by more than 14,700 people, attracted media attention. These are our colleagues Huffington Post which allowed it to gain visibility. The latter did not hesitate to put the knife into the wound again, on this practice, let’s admit it, more than suspicious.

A policy now standardized across all stores

In most of the brand’s stores, employees checked the priority access proof issued by the CAF. In others, you must have a store card, which is issued against a deposit that can go up to 5 or even 10 euros, which is cashed out in case of theft or loss. Since there was no specific notification, it was up to the stores to enforce their conditions to get the card, which led to some abuses.

Fortunately, Anaïs Barbeau’s tenacity and the resulting media attention forced E.Leclerc to standardize his practices. In a statement, the brand said: “ We understand the importance of accessibility for everyone and are committed to providing a seamless experience in all our stores “The Priority Checkout Access Card will be available free of charge on simple presentation of proof, thus eliminating any form of price discrimination.