Lamborghini goes full throttle in Metaverse with Roblox

Get ready to rev your engines and shift gears, because the latest launch of Lamborghini It’s not a supercar that hurts under asphalt. It’s a revolutionary virtual experience that takes the iconic Italian brand into the ever-expanding realm of the metaverse. Indeed, Lamborghini has tied up with the extremely popular online platform, Roblox. Lamborghini Lanzadore Lab: Authentic design and drive experience. This immersive 3D playground opens the door to an exciting future, allowing car enthusiasts to explore and customize the highly anticipated electric Lanzador years before it hits real-world roads.

Beyond pixels, innovation in its purest form

Enter the Lanzador laboratory and prepare to be blown up. It is a meticulously designed digital extension of the Lamborghini DNA. Up close you’ll see the avant-garde design of the Lanzador, a grand tourer whose ground clearance begs for adventure. It promises supercar performance with the everyday versatility of the four-seater Urus. It is powered by two electric motors with a peak power of over one megawatt or about 1,340 horsepower! And yet the high performance battery “Long battery life“, in metaverseYour fuel gauge is permanently full.

Design the machine of your dreams

But Lanzador Lab You also have a chance to unearth the Michelangelo of an idling automobile. The famous program “Advertising personality” from Lamborghini comes to life in a virtual world, allowing you to customize your very own Lanzador. Choose from a range of colors, trims and accessories to create a car that reflects your unique personality. Then, buckle up and hit the virtual track, where you Put your personalized beast to the test in a fun race against the clock.

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More than metal and tires

The Lanzador Lab Lamborghini is the gateway to legend. Explore a meticulously recreated virtual replica of the Lamborghini Museum and study the brand’s rich history and design philosophy. Mitja Borkert, Lamborghini Design Director, himself recognizes the potential of the laboratory “Open it up to the younger generation as well”, encouraging love for the Raging Bull brand in the hearts of tomorrow’s drivers.

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The ultimate fan experience

Of course, Lamborghini has not forgotten its fans. The Lab offers a selection of Automobili Lamborghini-branded digital items and accessories for your avatar, from sleek racing helmets to stylish backpacks. And for ultra-fans, there’s the ultimate trophy: a limited-edition Lamborghini bull’s head. There are just three of these virtual treasures, worth 1.5 million robux (with real-world implications: all three lucky buyers win an exclusive VIP trip to Lamborghini headquarters in Italy!).

So, what are you waiting for? meet at Lamborghini Lanzadore Lab Experience the future of performance on Roblox, one virtual gear shift at a time. Remember that in the digital world, the only limit is your imagination. Now go out there and tame the electric bull!

_{© Lamborghini}