Kia America became an official sponsor of the League of Legends League Championship Series

• First sponsor for Multi-lane camera view
• Present the Most Valuable Player, Rookie of the Year, All-Pro Team awards
• Host a fan event at Riot Games Arena 27 January

Irvine, Calif.And Angels, Jan. 11, 2024 /PRNewswire/ — Kia America And Riot Games today announced a partnership that will deeply integrate Kia into League Championship Series competition, virtual and in-person experiences.

The partnership will see Kia integrated into the LCS in the following ways:

• Kia will be the first sponsor for Multi-Lane Camera View*
• Kia will also have digital, in-game banners in the top lane
• Kia will present the fan-favorite annual LCS MVP Award, celebrating the LCS’ best performing player. The Kia MVP Award will celebrate an exceptional achievement and a pinnacle moment for a player who has excelled in their quest to become iconic.
• Kia will present the LCS Rookie of the Year Award, celebrating the best rookie and potential future star in the LCS.
• Kia will present the Kia LCS All-Pro Team, which will motivate and inspire every professional in the LCS to give their best to recognize the best player at each position.
• Broadcast integration including advertising and logo placement

“Like Kia, esports is experiencing incredible growth and this partnership with Riot Games and the League Championship Series is rooted in creating authentic and impactful connections and interactions with players and fans,” he said. Russell HodVice President, Marketing, Kia America. “As the first automotive brand in esports to partner with the LCS as well as multiple high-profile teams, Kia is all-in on esports, and we’re excited to join this dynamic and passionate community.”

“We’re excited to start the new year off right by welcoming Kia to the LCS family,” said LCS Commissioner, Mark Zimmerman. “Their commitment to enriching the fan experience extends both inside and outside of the game, and I can’t wait to celebrate with everyone in a few weeks as we kick off the season.”

*League of Legends is played on a map made up of multiple paths (lanes) that all lead to a series of objectives and enemy engagements. As each lane can have continuous activity, we have developed a multi-lane camera view where viewers can see what is happening in each lane simultaneously through different POVs.

about Kia America
Headquartered in Irvine, California, Kia America Continues to top automotive quality surveys. Kia has been recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of more than 775 dealers. In the US, including many cars and SUVs proudly assembled in America*.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications the moment a press release is published, subscribe at www.kiamedia.com/us/en/newsalert.

* Assembled on Sportage (excluding HEV and PHEV models), Sorento (excluding HEV and PHEV models), and Telluride. United States From US and globally sourced parts.

About League of Legends Esports
League of Legends Esports (LOL Esports) is the fastest growing global sport and the pinnacle of competitive gaming with 9 regional leagues, 93 professional esports teams and over 860 players. Accessible worldwide on 35+ TV and digital channels, it is one of the most watched forms of sports entertainment globally. League of Legends Esports started in 2011 and remains owned and operated riot games

, one of the world’s top video game developers. Under the leadership of Naz AletahaAs the Global Head of LoL Esports, our mission is to build a thriving global esports ecosystem with a focus on growth, engagement, profitability, integrity and accessibility. From exciting regional league competitions that captivate millions of fans around the world to trophy lifts at Worlds, it all lives in LoL Esports. For more information, please visit LoLEsports.com.

source Kia America