Categories: Business

Joint Netflix-Carrefour subscription offer launched, Bordeaux one of two test cities

“For 5.99 EUR per month and without commitment, customers simultaneously benefit from a 10% discount on all Carrefour brand products”, meaning more than 6,000 references, “and a Netflix standard subscription with advertising”, announced the two behemoths in a press release. . Monday. According to the Carrefour website, subscribers will also have access to “free home delivery from a purchase of 60 euros”, with free delivery accessible from a purchase of 150 euros today.

The operation includes a few hundred stores, serving as a test before possible expansion across the region.

Expand the audience

During a telephone press briefing on Monday, Carolyn Dacey, executive director specifically responsible for customer experience and brands, explained, “We need to demonstrate that this makes it possible to recruit customers more broadly” and retain them. “Reaching a wider audience is an objective we share with Netflix”, with a progress update planned “around September/October”.

Laurent Uguen, commercial director for Netflix, explained during the press briefing that this was “Netflix’s first subscription partnership with a major distribution player”.

Source link

Admin

Share
Published by
Admin

Recent Posts

100 million degrees for 48 seconds: South Korea’s ‘artificial sun’ moves closer to nuclear revolution

This is a new record that scientists from the Korea Fusion Energy Institute (KFE) have…

8 months ago

The report offers solutions for insurers facing future growth in natural disasters

Damages associated with drought, floods, hail and other increasingly violent events are expected to increase…

8 months ago

You still have time to claim this exciting investigation

An estimated 9 million people in the United States are still waiting for their final…

8 months ago

IDF recognizes “serious mistake” in killing seven members of NGO World Central Kitchen

The death of seven humanitarian workers from the American NGO World Central Kitchen in an…

8 months ago

Fortnite Shop Apr 3, 2024 – Fortnite

Today, at one o'clock in the morning, Gamer updates it Boutique de Fortnite Through the…

8 months ago

Sharon Stone tried to make a Barbie movie in the 1990s

The Basic Instinct and Casino actress looks back at a time in Hollywood when adapting…

8 months ago