Have you bought a tablet in the last year? According to IDC, fewer of you will answer positively than in the previous exercise. In 2022, statistics already show that after the boom at the beginning of the decade, the market seems to be stabilizing. Once all the houses are furnished, stock obviously flows less quickly.
Unfortunately for manufacturers, 2023 took a completely different turn, with tablet sales down 20.5% compared to 2022. Everyone is to blame for the blow: -19.8% of units passed for Apple, -13.9% for Samsung or even -19.7% for Lenovo. Only Huawei manages to keep a nose above water, limiting the loss to -4%, especially very true figures in the last quarter of the year (+21.2% compared to the fourth quarter of 2022).
” As consumers reserve their money for things other than consumer electronics, tablets may not be a high priority. », explains IDC analyst Anosura Nataraj. ” This market continues to face global challenges, and technological advancements in AI will focus more on PCs and smartphones over the next two years. “
