The 32-year-old Indian model announced her death on her social network after cervical cancer. She revealed this Saturday, February 3, that it was a lie, which was meant to raise awareness about the disease.
A scam that doesn’t work. An Indian model caused an online storm this Saturday, February 3, after she admitted to faking her death on Instagram in a communication operation aimed at raising awareness about cervical cancer.
Poonam Pandey “bravely fought the disease” and died, a statement on her social network revealed on Friday.
Local media outlets published the 32-year-old’s obituary, and her Wikipedia page was updated after her apparent death, while Bollywood stars paid tribute to her.
But some began to doubt the girl’s death, especially after seeing images released four days ago showing her apparently in good health on a boat in Goa.
Poonam Pandey later admitted that her death was a hoax in another video posted on Instagram to her 1.3 million followers.
“Yes, I faked my disappearance, that much I know. But suddenly we’re all talking about cervical cancer, aren’t we?” Poonam Pandey wrote.
“I’m proud of what my obituary was able to accomplish.”
Many internet users condemned the girl for wanting to draw attention to herself at all costs.
“Indulging in deceptive practices like faking someone’s death under the guise of raising awareness is not only unethical but also manipulative,” said an Internet user.
“Shame on you (…) Next time, no one will take your real death seriously!”, wrote another.
The young Indian started her modeling career in 2010 and quickly became infamous for her extravagance. She promised to strip for the Indian cricket team if they won the 2011 Cricket World Cup, then posted a video in which she was seen stripping at the Wankhede Stadium where the final was played. She has also appeared in Bollywood films, including the 2013 erotic thriller, “Nasha”.
According to the World Health Organization, India accounts for nearly a quarter of the world’s cervical cancer cases. The NGO is campaigning for a national vaccination campaign against human papillomavirus (HPV) infection for young girls, which has significantly reduced the incidence of cervical cancer in other countries.
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