Can we trust Ogre Amazon for winter sales? The answer is clearly yes. The American retailer is trying to survive against French giants Cdiscount and Fnac who have made sales their favorite hunting ground. For this Monday, January 15, all players are present with a great discount. We’ve taken the tour for you with the list below.
Winter sales offer great savings across many product categories. Be it kitchen, DIY, technology, decoration or fashion items, attractive discounts make these products more accessible. On Amazon and other online selling platforms, significant discounts are offered right from the start.
Throughout history, winter sales have always been the biggest event in France. Although Black Friday has recently taken over in terms of popularity, winter sales are the main event. To maintain its appeal, the government has chosen to limit the sale period to just four weeks. The decision encourages online merchants to offer bigger and more effective discounts from launch. This strategy is proving to be a boon for consumers.
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Also sold on Amazon
Sale is a special operation as it is supervised by the government. This is not the case for one-time discounts during the year such as Black Friday, French Days or Prime Day. During selling periods, traders have a distinct advantage: they can sell a portion of their stock at a loss. It was originally a way to help them clear out their clothing stock before the next season.
In e-commerce, the concept of selling doesn’t really exist. In fact, they all keep very little stock – and therefore don’t have much to clean. This is why you will find less sales on Amazon, Cdiscount and Fnac. On the other hand, even if they don’t sell at a loss through sales, they can get more traditional discounts on better brands like Bose or Apple.
From this first day of sales, Amazon is betting big on the biggest brands in the tech sector. Apple and its MacBooks, Bose and its headsets or even Google and its smartphones are at crazy prices. It should also be noted that many software programs are also advantageously priced. This is the case, for example, of Bitdefender or the VPN NordVPN. We have also included them in the above list.
For sales, Amazon and its partners have dedicated sections with products that are actually on sale. So you can find thousands of referral lists with aggressive discounts. Smaller brands offer discounts up to -80% while more prestigious brands have to offer discounts ranging from 20 to 30%. In any case, everyone should find happiness.
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If fashion has long been a leading area for winter sales, Amazon has always focused on high-tech. So we chose to focus on this part. That said, by going to e-commerce sites, you can find many other areas at unprecedented prices.
Why is sales still important to customers?
To shop the sale and view classic offers, click here:
Check out the offers on Amazon
Some tips to achieve the best possible sales
In order to go to the sale without wasting time, it is important to know the limits of your budget. This will allow you to completely avoid impulse buying, but sometimes it can get complicated! If you know what you want to do, you can easily estimate how much you can spend. You just need to set a limit that will not be exceeded, find very good prices and then you can make a few extras.
During sales, merchants should clearly differentiate between products on sale and products that are not. Sale Products must have been offered for sale and paid for at least 1 month prior to commencement of sale. In fact, traders are not allowed to bring special products for sale! Also note that warranty limitations on sale items are restricted, as warranties are the same as for non-sale products.
What are the best and worst weeks to make the most of sales?
To find out the average reductions and the best time to save money during the winter sale, idealo.fr recorded the average price of each of the top 50 most clicked product categories on its site during the 2023 winter sale. (Between the week of January 9 and February 6, 2023).
The results? Just one watchword, patience! indeed, The site recommends waiting up to 4 weeks. Among the 50 product categories monitored:
- 22 products (including 10 hi-tech products) saw their lowest prices in the week of January 30,
- 13 (always including 10 hi-tech products) in 3rd week,
- 11 (including 5 household appliances and 4 “fashion” products) in the first week,
- 9 in 5th week (including 6 hi-tech products),
- 2 (Perfume, cooking plate) Second week.
Observing the price evolution from week to week, the second week proves to be the least favorable for good deals. The 1st week is interesting for 5 product categories (household appliances) which reach their lowest prices at that time. As for the 3rd week, we observe a decrease in prices for most product categories (except for two: ovens and consoles) and remain favorable for savings, especially on high-tech products (as in the 4th). Finally, during the 5th week, prices reach their highest prices for 9 product categories (fashion products, especially household appliances).
Data shows that patience is necessary during the sale: you can expect more discounts in the 3rd week and less in the 5th week. As sales approach, plan your shopping strategically, ideally targeting the fourth week to take advantage of the best discounts.
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This content is brought to you by the Good Tips experts at JDG.
Editorial staff did not participate in its production. This publication may contain an affiliate link: The e-merchant can then pay us a commission (for you, nothing changes). Prices shown in this article are subject to change.
