Hailey Bieber started making natural diamond jewelry

In recent months, natural diamond pendants have been impossible to miss B By Hailey Bieber. He has become an internet sensation, even an obsession. One of the reasons for this particular interest is the quality of the jewelry, which does not go unnoticed. The B is more impressive than the gold and diamond models that Road’s stylists and founders are used to wearing.

Another reason for this gem’s fame is its constant and highly publicized performances. Hailey did not borrow jewelry for the event. She owns it and wears it constantly since she showed it off on Instagram last August.

When Hailey visited New York to promote her latest products, Rhodes’ Strawberry Glaze, she wore the gem in almost every look. The jewelry gained a national audience with Haley’s appearance on Good Morning America. During Coco Gough’s match at the US Open tennis tournament, all eyes were on this piece of jewelry, thanks to ESPN cameras filming Hailey wearing it in the stands as she sat next to Justin Bieber.

While television coverage obviously contributed to Bee’s fame, it’s entirely possible that much of the jewelry’s notoriety came from the meme. While out in New York, Hailey paired B with a red Ermanno Cervino cocktail dress for lunch with Justin, who appeared in a gray hoodie with matching shorts, yellow Crocs and a pink baseball cap. It has become a symbol of opposing styles, like Instagram versus reality.

At this time, no one knew who made the B, but many people had an idea.

Now that we know the creator is Alex Moss, I tell myself I could have made the connection myself. The 31-year-old New York jeweler, who launched his business in 2020, has quickly become a favorite among hip-hop artists looking for something different. Alex is the creator of Drake’s past engagement diamond necklace and A$AP Rocky’s diamond and ruby ​​Grimm belt buckle.

“I have to give Hayley credit for the B idea,” says Jeweler. “She shared her vision of Bubble Letter with me; Then I imagined it as a birthday balloon.

Alex said the most difficult part of making the gold pendant, about 4cm high, which hung from a 40cm gold chain, was setting the diamond. “If you look closely at the piece, you can see diamonds inside the rounded parts,” says Alex. “Setting a diamond on a curve is a real challenge.”

What we don’t see on this piece of jewelry is a pendant bail. Generally, the bail is placed on the jewelry piece. The necklace chain slides into the opening and connects the two items. Here, Alex hid the clip behind the B on Haley’s jewelry, so the letter had clean lines. It’s a small detail that enhances and improves the look of the B. “A lot of my clients are men, people don’t see the scope of what I can do,” explains Alex. “That’s one of the reasons I loved working with Haley.”

Once the B was complete, Alex took the spirit of the balloon letters and designed a diamond J ring for Haley. By its nature, the J ring is less revealing than the B pendant, but Hayley wears it often. It can be seen in some of Hailey’s recent Tiktoks while taking selfies and applying the Rode Lip Treatment.

Needless to say, Hailey was delighted with Alex Moss’ first outfit. Besides the fact that she wears it all the time, the proof is that she returned to the jeweler to collaborate on a surprise gift for her fifth wedding anniversary with Justin.

Once again, she wanted a piece of jewelry in the shape of a bubble. While they considered creating other initials, they eventually settled on a set of diamond and gemstone-studded mushroom pendants with five round gems on the caps, symbolizing the couple’s fifth wedding anniversary. Why mushrooms? Haley didn’t say that.

Traditionally, mushrooms symbolize a whole range of things, including good luck charms. This thought certainly played a role in Haley’s decision.

On the other hand, the look of the jewelry also matches its style. The pastel colors of the yellow and blue diamonds that cover the two mushroom caps echo the pastel colors that Justin often wears, such as the pink cap and yellow fangs he wears in meme photos.

When Justin received Hayley’s mushroom pendant, he immediately put on the pendant with the blue diamond. In some of the pictures on his Instagram account, he is seen wearing the pendant. In one photo, the pendant echoes a large mushroom on his shirt.

If the Biebers aren’t always ironically in sync, their diamond jewelry is, thanks to designs designed by Hailey and her collaborations with Alex Moss.