Grunge makeup is back, and Hailey Bieber is a fan!

Why is grunge makeup making waves again?

Trends come and go forever, especially in the beauty world where comebacks are regular (two, three or four times…?). If, like me, you were born in the 80s or 90s, then the latest TikTok trend with 251 million views (and counting) is definitely no stranger to you. 90s grunge is making a comeback in a new generation – among them, Hailey Bieber, who revealed to Vogue that she plans to explore this “effortless” trend this year. Young people apply black kohl and go to bed again with the previous day’s makeup.

The Grunge Look: Tired of being too perfect

“Beauty trends usually reappear under different names,” says Lisa Aldridge, the makeup expert. “In recent decades, accented and over-the-top makeup trends have dominated. The return of grunge is an expression of our boredom. Originally, grunge makeup was born out of a similar reaction to the glamor and excess makeup of the 80s.”

Lisa Aldridgewho has experienced “almost two equal cycles of makeup trends”, is happy with the comeback of the grunge style: “It’s one of my favorite styles and I’m very happy to see the new generation choosing and appreciating something less extreme.” is. the perfect imperfect beauty,” she explains. The makeup artist Jamie Genevieve

She’s also happy about it because it “encourages people to find their creativity through makeup”: “It’s more fun,” she says.

Today’s ’90s grunge style isn’t much different than it was 20 years ago. Hailey Bieber She talks about the “beautiful, natural skin” and “smudgy eyeliner” she sees on TikTok. But at the time, it was a revolutionary movement: “In the 90s, when I was a young makeup artist, it was clear that the glamor of the 80s was starting to go out of fashion,” says. Lisa Aldridge. “We wanted natural skin, makeup that looked old yesterday, and a relaxed, androgynous and youthful look. We wanted to create something new and exciting—and that spanned from Seattle to London to New York; music; (Nirvana

) fashionable (Marc Jacobs And Perry Ellis). It was the first time in history that makeup was so minimal, shocking and sometimes brutal.”