Google launched ImageFX, its generative AI for creating images from descriptions
The Mountain View firm has just announced the release of a new generative artificial intelligence tool. With ImageFX, Google wants to allow you to create quality images using just a few words.
Google is finally entering the realm of generative artificial intelligence tools dedicated to images. The Californian company has just announced the availability of ImageFX, its image generation tool powered by Imagen 2, the latest text-image model from Google DeepMind.
An interface designed to stimulate your creativity
Available at Google Labs, ImageFX is a very similar tool based on an easy-to-learn interface that requires you to enter your description for the generative AI to work its magic.
“ ImageFX provides a powerful interface for users to explore image generation quickly and securely. » Google explains on its blog.
To encourage you to indulge in creativity, Google explains that it has set up a system of “expressive chips” that you simply click on to experiment with variations of your creations.
So, when you enter your prompt into the interface, ImageFX looks for specific keywords and highlights them. Each of them has a drop-down menu that you simply click on to access the suggested variations. Below your prompt, bullet points indicating other styles are also offered. A single click on one of them is enough to add them to your prompt. However, you have to restart the generation of the image to display the result.
Security measures and limited access to certain countries
The Mountain View firm also explains that it has invested significantly in security to prevent its equipment from being misused. She explains that she has put a number of safeguards in place to prevent ImageFX from being used to create violent, offensive or sexually explicit images. A number of filters are also put in place to prevent you from generating images that reflect real-world personalities. A way for Google to limit the risks of seeing its tool used to generate deepfakes.
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Finally, to ensure that images generated on its platform can be identified, Google suggests that each image produced by ImageFX is marked with SynthID (an in-house tool developed by Google DeepMind) that adds a “digital watermark”. These are imperceptible to the human eye, but detectable for identification. Additionally, all images generated with ImageFX include IPTC metadata.
Currently, ImageFX is only available in some countries. Officially, you must live in the United States, New Zealand, Kenya, or even Australia to hope to be able to test the device. Unofficially, it is very easy to bypass this geoblocking…
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