Forget Pantone, Hailey Bieber just revealed the color yellow

We know Pantone’s color of 2024 is “peach fuzz,” but move on Pantone, because beauty trendsetter Hailey Bieber just revealed a new color of the month: yellow.

First, she gave us “Strawberry Girl Summer,” then she gave us espressocore, and now, just when we’re really feeling the post-holiday blues, Hailey Bieber’s beauty brand, Road, is bringing us sunny skies via a photo series on Instagram. . . The series was completed with the caption “January’s color palette” and featured a few yellow emojis including hearts, stars, suns and pineapples.

Aside from the emoji included in the caption, Rodney’s photo dump forecasts sunshine with a side of everything in yellow: beach towels, hats, scuba gear and goggles. One of the two videos revolves around the essential elements of the perfect beach day, highlighting a yellow (duh) Jacquemus bucket hat, sunglasses and a coconut drink. On top of the beach towel, there are also some of Rod’s favorites: unscented peptide lip treatment, glazing fluid and glazing milk.

In another video, there is a glass of yellowish liquid being poured over ice. One photo shows the yellow substance inside the mixing machine, while the last photo of the set gives us a two-layer cake with yellow frosting. All of this leads us to believe that it’s cooking something besides an amazing cake, and we’re not alone.

One particular photo in the dump shows the road box in a yellow shade, which is not compatible with any of the brand’s current offerings. This has fans of the beauty brand believing that this is a teaser of what’s to come. Some users commented speculating what the next road product would be, such as “Vitamin C serum” and “Omg, is this sunscreen??” Others simply showed their unwavering support for whatever is coming, commenting, “Oh, can’t wait!!!” and “here for it.”

While we’re keeping an eye on what’s to come, inspired by Hailey Bieber and Rod, we might as well cover up in yellow to beat the January blues!

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