EDF’s carbon fighters are back – La Reclame

Appreciation of pixelated wind turbines.

EDFThe French public electricity generation and supply company, entered the game a year ago Minecraft along with Carbon fighters. A datapack that allows players to build and visit infrastructure that limits CO2 consumption, for example, nuclear power plants and wind farms. This original action by BETC Fullsix agency won over the public, generated 8 million impressions, over 53,000 interactions and won bronze in the Digital Communication Gaming category at the DA Club.

The experience is evolving this year, breaking the digital barrier and offering two players, Aypier And Gaspard GTo visit the nuclear park ofEDF. The two creators are not distracted and also know every corner of the plant that they were able to explore earlier in the game: “ I know where we are, I know this place, I saw it in Minecraft

» declares Aypier.

Carbon Fighters 2 PlanetMinecraft has already won over people, collecting 16.1 million impressions and 87,000 views on the site.

More and more brands are looking to establish themselves in video games, specifically to raise awareness of a cause. With over 3.2 billion players across all generations, this new marketing field makes it possible for kids to make important and sometimes difficult to understand topics in real games.

Technical sheet:

Advertiser	EDF
Advertiser Managers	Thomas Ladis, Amandine Deruel
agency	BETC Fullsix
Agency Managers	Florence Gurry, Shannon Rowland
creative direction	Ivan Bezkovsky
Creation	Aurore Michelin (art direction), Margaux Castanier (concept-editor), Vincent Lataste (motion designer)
Datapack Production Studio	Andorra
Social media experts	Alice Casati