Dior can thank Jenna Ortega for choosing a house dress at the Emmy Awards

We can say that Dior hit the jackpot by dressing Jenna Ortega during the last Emmy Awards. Two weeks ago, the Wednesday star appeared on the red carpet of the prestigious pageant wearing an elegant strapless tulle dress adorned with delicate hand-embroidered floral motifs created in the Dior haute couture workshop. A piece of goldsmithing involving coordinated gold and diamond jewelery from Dior Jewellery.

According to the appearance of a night The Hollywood Reporter, may have brought the French house $5.6 million in media exposure. But how do we arrive at this figure?

A clever calculation

In this recent article, The The Hollywood Reporter set out to estimate the media impact of actors’ and actresses’ appearances on the red carpet at the Emmy Awards. To do this, American Media explains that it collaborated with data analysis firm LaunchMetrics, the latter using an algorithm it developed to measure and measure the gains in influence gained through a brand’s media exposure. In the end, it was Dior that won against Vuitton, Gucci, Loewe and Chanel.

On the men’s side, it was Valentino who made the most of the event thanks to Pedro Pascal who wore a very sober black dress compared to the extravagant outfit the same house created for him for the 2023 Met Gala.