Data Protection Day: Generative AI is in question

Companies focus on AI development strategies and many still lack a critical data management strategy, with controls to restrict the use of personal data and to regulate data minimum security requirements.

Organizations continue to fail to address an essential first step: knowing what personal data they have and how it is used.

Yet AI is part of the solution through machine learning and advanced analytics, personal data and information that extends beyond traditional sources, to discover and protect new repositories and file types such as audio, video and image data.

Additionally, AI and advanced analytics, including data discovery and eDiscovery solutions, provide a path to success in optimizing key privacy processes, enabling businesses to respond accurately and timely to key requirements such as people’s rights requests.

2024 will be a record election year worldwide (more than 50 countries will hold general elections). As a result, we may see a new geopolitical order that may complicate both strategies and AI policy and deployment considerations.

Companies should therefore use this time wisely by focusing on strengthening their data management strategy before embarking on their organizational AI mission.