CES 2024 | Transparent microLEDs and a speaker that looks like a work of art in one of the most exciting launches from Samsung Electronics technology

He CES This event has been happening for almost six decades and has introduced some of the most important innovations in technology to the world. Every year there are innovations announced in more than 40 categories, from robotics and sustainability to entertainment and smart homes. As a prelude to what will be its participation in this edition of CES, the South Korean company Samsung gave a first look at the products with which it wants to stand out in the field of screen and sound in 2024. El Comercio was present at this ‘first look’ held at the iconic Caesars Palace Hotel in Las Vegas and we can conclude that the future is not only promising, but it looks and feels very good indeed.

The premise of the company is to provide an immersive and immersive experience for the user. That’s why when we arrived at the conference room of the event, we were greeted by the characters that accompany us at home when we go to an entertainment option: characters from films, series, news or even athletes. Everyone seemed to escape the screen, which is a way to explain what we’re going to see at launch: a greater sense of reality in your home when you turn on a screen or audio device.

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President of Samsung Electronics, SW Yong, along with other senior executives at the firm such as James Fischler, head of the home entertainment division; Lydia Cho, Head of TV Product Management; and David Phelps, head of the visualization department; He was in charge of announcing the innovations for 2024. Two products were, without a doubt, the big stars: transparent microLED screen technology that makes you feel like you’re looking at something real through a window rather than through a screen; and The Music Frame, a speaker that easily integrates into different spaces because it looks more like a work of art than a speaker.

Transparent screens, the trend of 2024

“Yes, it may look like a piece of glass, but it’s actually a screen made of microLEDs, really tiny chips. No one but Samsung offers this technology,” announced James Fischler of what is still a prototype of a transparent microLED screen.

Although transparent screen technology has been on the scene for some time, the advances presented by Samsung It stands out and takes the game several steps forward. “This is the most advanced display technology ever,” Fischler emphasized during his presentation. At the ‘first look’, where the transparent microLED stand was full of journalists from around the world, Samsung showed not one, but three screens with potential designs. We will focus on two of them: one that looked like normal glass and one that had a frameless design, which produced a truly immersive visual effect, as if it were a hologram with very high quality definition.

Although, as we said, it is only a prototype at the moment, there are many possibilities that open up with this kind of technology. The presentation, for example, projected an American football game. A transparent screen placed on a stand Samsung It felt like you were in the stadium, looking through the box window. A way to exercise at home that many people would like to experience. “It’s a screen that blends with your space. For your home, office or anywhere,” James Fischler said of potential applications.

This possibility of camouflage of technology with different spaces, especially to go hand in hand with the lifestyle of the users, is something that Samsung

had already explored with a line with which it already has very good results: Frame, to which in 2024 they will add a very attractive audio line. Music frame. It is a speaker that looks like a work of art.

Art at home

A music frame is a speaker that, when placed at home, can pass for a painting, a photo frame, or a poster of your favorite artist. It can be customized to carry the image the user wants and its finish is so detailed that it doesn’t look like an audio device. Additionally, it has a power cable so thin that it can be mounted on walls and completely camouflaged. The sound it offers is of high quality and it has the possibility to integrate 2 frames and connect it to a Samsung TV to get surround sound and have a home theater at home that really looks like a set.

At the moment, this product has no release date or set price, although there is a somewhat similar item on the market that may allow anyone wishing to estimate the value: the Symphonisque Picture Frame from Ikea and Sonos that costs US$259.99 in the United States.

of lifestyle line Samsung Currently having The Serif, The Terrace and The Frame, the latter has done so well that, in addition to its innovation in audio, it has an Art Store option, a store that allows the user to buy the most famous paintings. world (such as the Prado Museum) to keep at home. The matte colors offered by frame screens are so perfect that they cannot be separated from the screen. In addition to the beauty it provides, this technology allows you to reduce energy costs by up to 10% when the screen is in ‘art mode’.

The heart of technology

For Samsung Electronics Latin America’s director of visual displays, Celso Barros, with whom we were able to speak after the presentation of the 2024 innovations, the biggest star of the launch is the NQ8 AI Gen3, the latest TV processor of the generation and one that allows for an impressive display of many of the things announced. Giving.

“Our most important launch is the third-generation NQ8 AI processor because it does everything we need in our televisions, including image scaling, sound enhancement and energy consumption optimization,” highlighted the executive. This processor allows, for example, to fine. – Tune the content resolution so that it is displayed in ultra-high quality.

During his presentation, for example, James Fischler of Samsung, he said he’s a fan of film classics, but eighties movies like “The Breakfast Club” or “Ferris Bueller’s Day Off” don’t look good on current television, or they come out with those uncomfortable black bars, which could be solved with this. is The new processor, which also offers motion detection technology that captures the part that the human eye naturally focuses on and places it in the foreground, achieves more realistic images. Other interesting options are the Q-Symphony 2024, which seamlessly synchronizes audio from wireless speakers and sound bars; And Active Voice Amplifier Pro, which separates voices from mixed audio, to avoid those uncomfortable times when you can’t clearly distinguish dialogue while watching a movie or series.

The future of TV

Despite the list of products presented by Samsung Long for 2024, many of them had the common point of offering possibilities for different users and improvements to make the technology already developed by the company more efficient.

Such is the case with OLED televisions, which now have an option to turn off the brightness that we were able to test. Usually, when you watch television, it is usually uncomfortable to see the reflection of the light coming from the window or even the reflection of the white pole or our phone. The new OLED Glare Free technology has achieved such an improvement that reflection is minimal even by exposing the screen to bright light, providing a pleasant viewing experience even in daylight.

Another product testing the space is the Freestyle projector, which is currently available in the Peruvian market, but which showed its second generation in the framework of CES 2024 with a new function: Smart Edge Blending, which allows the creation of projections from two devices. Big screen for images, all 100% portable.

But when it comes to projectors, the star of the event was the 8K Wireless, the industry’s first 8K wireless projector, which will also be ideal for sports lovers and e-sports. And since we’re talking about e-sports, gamers were also the target audience for several new options, such as the new Odyssey Oled models with better screen curves for an immersive gaming experience and options that allow multitasking tasks. But what stood out to the firm the most was the development of a 2D/3D gaming monitor, which would allow access to 3D and virtual reality content without the use of wearables.

But this was just the first glimpse of what will be presented in the framework of CES 2024, an event that this year will be focused on artificial intelligence and will test everything that can be imagined.